Ericka Byrne Email & Phone Number | A passionate, data-driven, dynamic, creative, and curious marketing professional, I offer 17+ years’ experience within Financial Services (banking, insurance), across ATL, Digital and BTL communications, marketing strategy, propositions, planning, research, media management, CX, digital transformation, internal and external stakeholder management (business partners, agencies), segmentation, lifecycle / journeys, CVP, customer relationship management, product, and performance. Highly adaptable, I rise to the challenge of fast paced and ever-changing environments, strategically managing workloads to maintain highest standards within designated deadlines. Leveraging broad experience and exposure, I apply a holistic view of Marketing and have a proven track record of developing marketing strategies and delivering major / complex marketing programs and campaigns via multi-channel implementations. Consistently ensuring effective budget management of >17m, I develop & lead high performing teams to meet targets with a focus on providing a great customer experience. I let data and insights inform strategy and guide decision making; and believe that customer centricity and personalisation is not only championed across brand and communications, but also across technology, projects, internal processes and most importantly, organisational culture.

Ericka Byrne

A passionate, data-driven, dynamic, creative, and curious marketing professional, I offer 17+ years’...
Launceston, Tasmania, Australia

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Ericka Byrne is a A passionate, data-driven, dynamic, creative, and curious marketing professional, I offer 17+ years’ experience within Financial Services (banking, insurance), across ATL, Digital and BTL communications, marketing strategy, propositions, planning, research, media management, CX, digital transformation, internal and external stakeholder management (business partners, agencies), segmentation, lifecycle / journeys, CVP, customer relationship management, product, and performance. Highly adaptable, I rise to the challenge of fast paced and ever-changing environments, strategically managing workloads to maintain highest standards within designated deadlines. Leveraging broad experience and exposure, I apply a holistic view of Marketing and have a proven track record of developing marketing strategies and delivering major / complex marketing programs and campaigns via multi-channel implementations. Consistently ensuring effective budget management of >17m, I develop & lead high performing teams to meet targets with a focus on providing a great customer experience. I let data and insights inform strategy and guide decision making; and believe that customer centricity and personalisation is not only championed across brand and communications, but also across technology, projects, internal processes and most importantly, organisational culture.