Erica White Email & Phone Number | Passionate about translating data into actionable insights in order to increase customer acquisition and retention. Experience managing small and large cross-functional projects that directly impact the bottom line. • Drove the overall execution and performance of email marketing campaigns to grow Membership rates and renewal rates for the Unlimited Free Delivery program (renewal rates increased from 80% to 85%) • Led the BI efforts to determine the most profitable business model for the first Simon & Schuster eBook subscription program (E-book business grew from 0 to 6% of the total S&S revenue). • Partnered with strategic vendors and customers (Apple iTunes, Amazon, Barnes & Nobles, Walmart, etc.) to drive their integration on the S&S Data Warehouse. • Responsible for translating transactional, performance, and operational data into actionable insights so the executive team could make data-driven business decisions (~700MM revenue) Skills: Management Client Service Business Objects Web Intelligence (WEBI) MicroStrategy Nielsen BookScan Nielsen Pubtrack Tableau Qlikview Microsoft Office Excel Word Access Powerpoint Google Analytics Basic SQL SAS SPSS Data Driven Marketing Marketing Analytics Business Analytics Data Analysis CoreMetrics Project Management Retail Email Marketing Experian Cheetah Mail MailChimp Hyperion Workday

Erica White

Passionate about translating data into actionable insights in order to increase customer acquisition...
10 Charlesgate EastApt 201, Boston, United States

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Erica White’s Email erica.white@fmr.com

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Erica White’s Location 10 Charlesgate EastApt 201, Boston, United States

Erica White’s Current Industry Fidelity Investments

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Work Experience

Fidelity Investments

Business Analyst

2022-03-01T00:00:00.000Z - Present

Self Employed

Financial Manager | Consultant

2016-12-01T00:00:00.000Z - 2021-09-01T00:00:00.000Z

Freshdirect

Senior Marketing Manager, Retention & Loyalty

2015-01-01T00:00:00.000Z - 2015-06-01T00:00:00.000Z

Simon And Schuster

Senior Manager of Business Intelligence

2011-04-01T00:00:00.000Z - 2014-12-01T00:00:00.000Z

Forest Laboratories

Sales Analyst

2005-02-01T00:00:00.000Z - 2005-10-01T00:00:00.000Z

Polo Ralph Lauren

Planning Analyst

2004-06-01T00:00:00.000Z - 2005-01-01T00:00:00.000Z

Jones Apparel

Retail Analyst

2003-01-01T00:00:00.000Z - 2004-06-01T00:00:00.000Z

Skills

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Languages

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FAQ About Erica White

Erica White is located at
10 Charlesgate EastApt 201, Boston, United States

Erica White is a Passionate about translating data into actionable insights in order to increase customer acquisition and retention. Experience managing small and large cross-functional projects that directly impact the bottom line. • Drove the overall execution and performance of email marketing campaigns to grow Membership rates and renewal rates for the Unlimited Free Delivery program (renewal rates increased from 80% to 85%) • Led the BI efforts to determine the most profitable business model for the first Simon & Schuster eBook subscription program (E-book business grew from 0 to 6% of the total S&S revenue). • Partnered with strategic vendors and customers (Apple iTunes, Amazon, Barnes & Nobles, Walmart, etc.) to drive their integration on the S&S Data Warehouse. • Responsible for translating transactional, performance, and operational data into actionable insights so the executive team could make data-driven business decisions (~700MM revenue) Skills: Management Client Service Business Objects Web Intelligence (WEBI) MicroStrategy Nielsen BookScan Nielsen Pubtrack Tableau Qlikview Microsoft Office Excel Word Access Powerpoint Google Analytics Basic SQL SAS SPSS Data Driven Marketing Marketing Analytics Business Analytics Data Analysis CoreMetrics Project Management Retail Email Marketing Experian Cheetah Mail MailChimp Hyperion Workday

Erica White currently works in the Fidelity Investments |

No Languages Available

Erica White has prior
experience in the following industries:
Self Employed | Freshdirect | Simon And Schuster | Forest Laboratories | Polo Ralph Lauren | Jones Apparel

Erica White has the following professional experience:
Fidelity Investments | Self Employed | Freshdirect | Simon And Schuster | Forest Laboratories | Polo Ralph Lauren | Jones Apparel