Eric Chang Email & Phone Number | Accomplished market research leader with proven history of uncovering drivers of customer behavior, preferences, and perceptions in the areas of: - branding and advertising strategy - customer experience enhancements - new product/service ideation and assessment - concept testing Skills include: Strategic planning o Unearthing organizational insight gaps and needs o Formulating organizational customer insights objectives o Steering annual market research/insights plan Research project execution o Gaining objectives alignment o Determining approach and methodology o Designing questionnaire/writing discussion guide o Programming online surveys and bulletin board focus groups (with tools such as Qualtrics and itracks) o Overseeing fielding (e.g. recruitment, survey testing, facilities management) o Leading and collaborating with research vendors o Managing and consulting internal clients Synthesizing insights o Reviewing/analyzing research study output o Drawing meaningful conclusions that marry relevant findings to initial objectives Insights socialization o Writing reports that clearly articulate findings o Presenting to internal clients and additional stakeholders Experienced in: segmentation * concept testing * attitudes, awareness, and usage/brand trackers * customer satisfaction * share of market * advertising effectiveness Methodologies utilized include discrete choice/conjoint, max/diff, KANO, and allocation/constant sum

Eric Chang

Accomplished market research leader with proven history of uncovering drivers of customer behavior,...
Morristown, New Jersey, United States

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Eric Chang’s Location Morristown, New Jersey, United States

Eric Chang’s Current Industry Prudential Financial

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Market Research Director

2015-10-01 00:00:00 - Present

Vice President, Research

2015-03-01 00:00:00 - 2015-10-01 00:00:00

Director of Consumer Insights and Innovation

2013-01-01 00:00:00 - 2014-01-01 00:00:00

Senior Manager, Marketing Research

2005-01-01 00:00:00 - 2006-01-01 00:00:00

Manager, Marketing Research

2003-01-01 00:00:00 - 2005-01-01 00:00:00

Sr. Director of Marketing

2001-01-01 00:00:00 - 2003-01-01 00:00:00

Sr Marketing Manager

1998-01-01 00:00:00 - 2000-01-01 00:00:00

Resource Coordinator

1993-01-01 00:00:00 - 1993-01-01 00:00:00

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Eric Chang is a Accomplished market research leader with proven history of uncovering drivers of customer behavior, preferences, and perceptions in the areas of: - branding and advertising strategy - customer experience enhancements - new product/service ideation and assessment - concept testing Skills include: Strategic planning o Unearthing organizational insight gaps and needs o Formulating organizational customer insights objectives o Steering annual market research/insights plan Research project execution o Gaining objectives alignment o Determining approach and methodology o Designing questionnaire/writing discussion guide o Programming online surveys and bulletin board focus groups (with tools such as Qualtrics and itracks) o Overseeing fielding (e.g. recruitment, survey testing, facilities management) o Leading and collaborating with research vendors o Managing and consulting internal clients Synthesizing insights o Reviewing/analyzing research study output o Drawing meaningful conclusions that marry relevant findings to initial objectives Insights socialization o Writing reports that clearly articulate findings o Presenting to internal clients and additional stakeholders Experienced in: segmentation * concept testing * attitudes, awareness, and usage/brand trackers * customer satisfaction * share of market * advertising effectiveness Methodologies utilized include discrete choice/conjoint, max/diff, KANO, and allocation/constant sum

Eric Chang has prior
experience in the following industries:
Turnkey Sports And Entertainment | Avis Budget | Avis Budget Groupcendant | Cendant | Satellite Broadcasting And Communications Association | American Society Of Travel Agents | Council For Advancement And Support Of Education

Eric Chang has the following professional experience:
Prudential Financial | Turnkey Sports And Entertainment | Avis Budget | Avis Budget Groupcendant | Cendant | Satellite Broadcasting And Communications Association | American Society Of Travel Agents | Council For Advancement And Support Of Education