Emma Haraldsson Email & Phone Number | Played a leading role in driving established brands on the Swedish market. Responsible for category strategies of soups, sauces and cottage cheese. Proven aptitude for event management through multiple campaigns (such as Castello pop-up store, Keso tjejmilen and multiple Kelda activations). Experienced manager of driving digital marketing and ATL communication as well as being responsible for full BTL planning and roll-out of Keso and Kelda.Managed wide range of CSR activities, notably as project manager for global waste management initiative at dairy sites. Directed a deep dive into environmental impacts of waste management and costs vs. benefits analysis of waste management.Worked cross-functionally with a wide range of stakeholders and developed a revamped food service strategy. Facilitated senior management in strategic decision planning by conducting market research across MEA region, analyzing and guiding corporate approach to market opportunities.Conducted research into marketing mix and communications for upcoming TEDxBrussels event.Developed ROI analyses and tracking systems to assist management in gaining better understanding of product movement.

Emma Haraldsson

Played a leading role in driving established brands on the Swedish market. Responsible for category...
Netherlands

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Emma Haraldsson’s Email emma.haraldsson@arla.com

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Emma Haraldsson’s Location Netherlands

Emma Haraldsson’s Current Industry Brabantia

Emma Haraldsson’s Prior Industry Arla Foods amba | TEDxBrussels | Procter & Gamble

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Marketing Communication Manager

2018-01-01T00:00:00.000Z - Present

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2016-08-01T00:00:00.000Z - 2017-11-01T00:00:00.000Z

Intern - Marketing

2012-07-01T00:00:00.000Z - 2012-08-01T00:00:00.000Z

Finance Intern - Fabric and Homecare

2011-06-01T00:00:00.000Z - 2011-08-01T00:00:00.000Z

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Emma Haraldsson is a Played a leading role in driving established brands on the Swedish market. Responsible for category strategies of soups, sauces and cottage cheese. Proven aptitude for event management through multiple campaigns (such as Castello pop-up store, Keso tjejmilen and multiple Kelda activations). Experienced manager of driving digital marketing and ATL communication as well as being responsible for full BTL planning and roll-out of Keso and Kelda.Managed wide range of CSR activities, notably as project manager for global waste management initiative at dairy sites. Directed a deep dive into environmental impacts of waste management and costs vs. benefits analysis of waste management.Worked cross-functionally with a wide range of stakeholders and developed a revamped food service strategy. Facilitated senior management in strategic decision planning by conducting market research across MEA region, analyzing and guiding corporate approach to market opportunities.Conducted research into marketing mix and communications for upcoming TEDxBrussels event.Developed ROI analyses and tracking systems to assist management in gaining better understanding of product movement.