Ellen Cheng Email & Phone Number | Ellen is a professional marketer with 9 years of integrated marketing experience in the automotive industry (luxury cars, passenger cars, and commercial vehicles), has work experience at an advertising agency and an automotive brand company. Expertise in developing integrated marketing communication, retail marketing, strategic event plan and execution, public relations, social media, and digital marketing. 【Selected Achievement】 ➢ Through Digital Marketing and cross-industry cooperative marketing, within two months, increased online Brand Mentions by 80%, store visitor traffic by 70%, and increased the number of Facebook community members from 0 to 1,000. ➢Worked on the advertising tracking code buried in the website. Observed the behavior (stay time/bounce rate) of consumers entering the product introduction web page. Analysed the customers coming from the advertisement page. Working on improvement, efficiencies, the monthly conversion rate are my strengths. -Increased the monthly booking conversion rate by 20% -Increased the monthly product sales by 10%. ➢ Discovered emerging customer groups and their products. Finding the customer group information that can be read by the first-line business. Conduct telephone interviews and working on business development. -Increased the monthly new customers developed by 20%. -Increased the monthly product trial rate by 10%. ➢Generated 100,000-150,000 USD utilizing media free exposure value for the brand every month through planned e-newsletters. Skills： - Brand Management/Product Management/Product Marketing - Project Management - Integrated Marketing - Digital Marketing and Social Media Marketing - Public Relations Management Ellen can be reached at yupeicheng503@gmail.com.

Ellen Cheng

Ellen is a professional marketer with 9 years of integrated marketing experience in the automotive i...
Taipei–Keelung Metropolitan area, Taipei–Keelung Metropolitan area, Taiwan

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Ellen Cheng’s Email ellen.cheng@mihev.org

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Ellen Cheng’s Location Taipei–Keelung Metropolitan area, Taipei–Keelung Metropolitan area, Taiwan

Ellen Cheng’s Current Industry Mih Alliance

Ellen Cheng’s Prior Industry Global Motors Corp The Chief Distributor In Taiwan Of Kia Commercial Vehicles And Ssangyong Motors | Type A Advertising Ltd Co The Exclusive Advertising Agency In Taiwan Of Lexus | Drawing Idea Ltd Event Agency

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Work Experience

Mih

Marketing Communications Manager

Present

Mih Alliance

Marketing Communications Manager

2022-01-01T00:00:00.000Z - Present

Global Motors Corp The Chief Distributor In Taiwan Of Kia Commercial Vehicles And Ssangyong Motors

Marketing Manager-Kia Commercial Vehicles & Ssangyong Motors

2017-04-01T00:00:00.000Z - 2022-01-01T00:00:00.000Z

Type A Advertising Ltd Co The Exclusive Advertising Agency In Taiwan Of Lexus

Senior Account Executive-Lexus

2016-11-01T00:00:00.000Z - 2017-03-01T00:00:00.000Z

Drawing Idea Ltd Event Agency

Account Executive- Diageo (Johnnie Walker/Singleton/Mortlach)

2014-07-01T00:00:00.000Z - 2014-10-01T00:00:00.000Z

Skills

No Skills Available

Languages

No Languages Available

FAQ About Ellen Cheng

Ellen Cheng is located at
Taipei–Keelung Metropolitan area, Taipei–Keelung Metropolitan area, Taiwan

Ellen Cheng is a Ellen is a professional marketer with 9 years of integrated marketing experience in the automotive industry (luxury cars, passenger cars, and commercial vehicles), has work experience at an advertising agency and an automotive brand company. Expertise in developing integrated marketing communication, retail marketing, strategic event plan and execution, public relations, social media, and digital marketing. 【Selected Achievement】 ➢ Through Digital Marketing and cross-industry cooperative marketing, within two months, increased online Brand Mentions by 80%, store visitor traffic by 70%, and increased the number of Facebook community members from 0 to 1,000. ➢Worked on the advertising tracking code buried in the website. Observed the behavior (stay time/bounce rate) of consumers entering the product introduction web page. Analysed the customers coming from the advertisement page. Working on improvement, efficiencies, the monthly conversion rate are my strengths. -Increased the monthly booking conversion rate by 20% -Increased the monthly product sales by 10%. ➢ Discovered emerging customer groups and their products. Finding the customer group information that can be read by the first-line business. Conduct telephone interviews and working on business development. -Increased the monthly new customers developed by 20%. -Increased the monthly product trial rate by 10%. ➢Generated 100,000-150,000 USD utilizing media free exposure value for the brand every month through planned e-newsletters. Skills： - Brand Management/Product Management/Product Marketing - Project Management - Integrated Marketing - Digital Marketing and Social Media Marketing - Public Relations Management Ellen can be reached at yupeicheng503@gmail.com.

Ellen Cheng currently works in the Mih Alliance |

No Languages Available

Ellen Cheng has prior
experience in the following industries:
Global Motors Corp The Chief Distributor In Taiwan Of Kia Commercial Vehicles And Ssangyong Motors | Type A Advertising Ltd Co The Exclusive Advertising Agency In Taiwan Of Lexus | Drawing Idea Ltd Event Agency

Ellen Cheng has the following professional experience:
Mih | Mih Alliance | Global Motors Corp The Chief Distributor In Taiwan Of Kia Commercial Vehicles And Ssangyong Motors | Type A Advertising Ltd Co The Exclusive Advertising Agency In Taiwan Of Lexus | Drawing Idea Ltd Event Agency