Druti Singh Email & Phone Number | (druti7@yahoo.co.in) Experienced in different domains of the broadcast & digital industry, having delivered in roles like research, revenue & sales strategy, analytics,content insights. My experience & my inclination towards trends & creative concepts helps me marry data with content. I have managed content strategy for ZEE5, Hindi Originals. In my role at SonyLIV I was driving views maximization through analytics for SonyLIV. Optimizing AVOD to SVOD funnel, views & ad impressions. I worked in collaboration with the publishing, product, ad tech, subscription & marketing teams to accurately track and improve user journey & engagement for shows like Scam, Maharani and sports properties including Euro & Olympics Prior to LIV I was working closely with the broadcast sales team of Sony Pictures. Budget planning, inventory optimization, viewership research & revenue maximization for the network channels. I also have experience developing & implementing media solutions & campaigns for clients like Viacom 18 ( Colors) and Dulux. Content creation, content Integration & media planning.

Druti Singh

(druti7@yahoo.co.in) Experienced in different domains of the broadcast & digital industry, having d...
Mumbai, Maharashtra, India

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Druti Singh’s Email druti7@yahoo.co.in

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Druti Singh’s Location Mumbai, Maharashtra, India

Druti Singh’s Current Industry Prime Video And Amazon Studios

Druti Singh’s Prior Industry Zee5 | Sony Pictures Networks | Wavemaker

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Analyst, Content Licensing

2022-07-01 00:00:00 - Present

Strategy - Original Shows

2021-11-01 00:00:00 - 2022-07-01 00:00:00

Analytics & Insights - SonyLIV

2019-12-01 00:00:00 - 2021-11-01 00:00:00

Media Planning & Strategy

2012-06-01 00:00:00 - 2015-08-01 00:00:00

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Druti Singh is a (druti7@yahoo.co.in) Experienced in different domains of the broadcast & digital industry, having delivered in roles like research, revenue & sales strategy, analytics,content insights. My experience & my inclination towards trends & creative concepts helps me marry data with content. I have managed content strategy for ZEE5, Hindi Originals. In my role at SonyLIV I was driving views maximization through analytics for SonyLIV. Optimizing AVOD to SVOD funnel, views & ad impressions. I worked in collaboration with the publishing, product, ad tech, subscription & marketing teams to accurately track and improve user journey & engagement for shows like Scam, Maharani and sports properties including Euro & Olympics Prior to LIV I was working closely with the broadcast sales team of Sony Pictures. Budget planning, inventory optimization, viewership research & revenue maximization for the network channels. I also have experience developing & implementing media solutions & campaigns for clients like Viacom 18 ( Colors) and Dulux. Content creation, content Integration & media planning.