Denys Shalayev Email & Phone Number | The desire to connect & interact with people is innate, but social media takes this beyond our imagination, by giving people a voice, a platform, a way to share their message. Connecting brands with people has always been my passion - from the Fitness industry in late 2000's to now in the Digital media space. I've scaled brands' media with an ultra premium, niche client-base, and everything in between. With the evolving media climate in recent years, leading intelligent decision-making has been pivotal. I've helped brands make informed decisions backed with market-place tech solutions and other audience & measurement tools like CDP, MMM, and clean rooms. With over 15 years of experience, I bring to the table my unique combination of skills across both B2C and B2B verticals. Portfolio includes a heavy combination of both the eCommerce and Demand Generation efforts across brands like Microsoft, JPMorgan & Chase, Accenture, Citi, AT&T, Estee Lauder (portfolio), Macy's, Lay's chips, PepsiCo (portfolio). I have a strong passion for hands-on leadership approach, with a successful track record of building integrated and multi-cultural global teams. With my time at dentsu, I've staffed, coached and mentored over 30+ highly functional media practitioners. Key focus areas: Social Thought Leadership & Innovation, Creative Application of Social Innovations, Data-Led Audience Intelligence, Business Development, and Global Digital Expertise across B2C and B2B. With the obvious proficiency in performance media channels like Facebook & Instagram, LinkedIn, Snapchat, Twitter, Pinterest, TikTok and Reddit.

Denys Shalayev

The desire to connect & interact with people is innate, but social media takes this beyond our imagi...
Washington, District of Columbia, United States

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Denys Shalayev’s Email denys.shalayev@carat.com

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Denys Shalayev’s Location Washington, District of Columbia, United States

Denys Shalayev’s Current Industry Dentsu George Mason University

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Work Experience

Dentsu

Group Director

2024-04-01 00:00:00 - Present

George Mason University

Guest Lecturer

2024-04-01 00:00:00 - Present

Over The Horizon Media

Freelance

2021-06-01 00:00:00 - 2022-02-01 00:00:00

Macys

Practice Lead - Director, Paid Social

2020-01-01 00:00:00 - 2021-09-01 00:00:00

Omd Usa

Associate Director, Digital Media

2019-01-01 00:00:00 - 2021-01-01 00:00:00

Ipg Mediabrands

Manager - Paid Social (@Reprise)

2017-01-01 00:00:00 - 2019-11-01 00:00:00

M And C Saatchi Performance

Global Media Planner and Buyer

2016-12-01 00:00:00 - 2017-05-01 00:00:00

Sprinklr

Intern - Strategy and Analytics

2015-01-01 00:00:00 - 2016-01-01 00:00:00

Anytime Fitness

General Manager - Business Development

2008-01-01 00:00:00 - 2014-01-01 00:00:00

Center For Complexity In Business Robert H Smith School Of Business

Research Associate

2013-01-01 00:00:00 - 2013-01-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Denys Shalayev

Denys Shalayev is located at
Washington, District of Columbia, United States

Denys Shalayev is a The desire to connect & interact with people is innate, but social media takes this beyond our imagination, by giving people a voice, a platform, a way to share their message. Connecting brands with people has always been my passion - from the Fitness industry in late 2000's to now in the Digital media space. I've scaled brands' media with an ultra premium, niche client-base, and everything in between. With the evolving media climate in recent years, leading intelligent decision-making has been pivotal. I've helped brands make informed decisions backed with market-place tech solutions and other audience & measurement tools like CDP, MMM, and clean rooms. With over 15 years of experience, I bring to the table my unique combination of skills across both B2C and B2B verticals. Portfolio includes a heavy combination of both the eCommerce and Demand Generation efforts across brands like Microsoft, JPMorgan & Chase, Accenture, Citi, AT&T, Estee Lauder (portfolio), Macy's, Lay's chips, PepsiCo (portfolio). I have a strong passion for hands-on leadership approach, with a successful track record of building integrated and multi-cultural global teams. With my time at dentsu, I've staffed, coached and mentored over 30+ highly functional media practitioners. Key focus areas: Social Thought Leadership & Innovation, Creative Application of Social Innovations, Data-Led Audience Intelligence, Business Development, and Global Digital Expertise across B2C and B2B. With the obvious proficiency in performance media channels like Facebook & Instagram, LinkedIn, Snapchat, Twitter, Pinterest, TikTok and Reddit.

Denys Shalayev currently works in the Dentsu | George Mason University |

No Languages Available

Denys Shalayev has prior
experience in the following industries:
Over The Horizon Media | Macys | Omd Usa | Ipg Mediabrands | M And C Saatchi Performance | Sprinklr | Anytime Fitness | Center For Complexity In Business Robert H Smith School Of Business

Denys Shalayev has the following professional experience:
Dentsu | George Mason University | Over The Horizon Media | Macys | Omd Usa | Ipg Mediabrands | M And C Saatchi Performance | Sprinklr | Anytime Fitness | Center For Complexity In Business Robert H Smith School Of Business