Crystal Greenhouse Email & Phone Number | Accomplished digital marketing and web analytics leader with a track record of driving substantial revenue growth through innovative strategies. Her mission is to help organizations deliver better customer experiences and stronger business results by optimizing their digital products and marketing properties. Known for optimizing omni-channel programs, referral initiatives, and personalized campaigns, resulting in significant increases in conversion rates and revenue. Demonstrated ability to overhaul web analytics infrastructure, implement efficient data collection processes, and develop insightful dashboards for marketing campaign performance. Managed multiple agency and vendor relationships, optimized web analytics programs, and built strong partnerships with MarTech and development teams. Expertise extends to customer experience optimization, ensuring seamless interactions across all touchpoints. Experience with: Web Analytics, Conversion Optimization, Digital Marketing Strategy, eCommerce, Marketing Analytics, Customer Segmentation, A/B and Multivariate Testing, Customer Lifecycle Marketing, Behavioral Targeting and Personalization, PPC Advertising, SEO, Single Customer View and MarTech Enablement; Business Leadership, Team and Vendor Management

Crystal Greenhouse

Accomplished digital marketing and web analytics leader with a track record of driving substantial r...
Hoboken, New Jersey, United States

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Crystal Greenhouse’s Email crystal.greenhouse@wiley.com

Crystal Greenhouse’s Phone Numbers

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Crystal Greenhouse’s Location Hoboken, New Jersey, United States

Crystal Greenhouse’s Current Industry Wiley

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Director, Digital Marketing Analytics & Conversion Optimization

2023-07-01 00:00:00 - Present

Sr. Strategist, Conversion Optimization

2015-07-01 00:00:00 - 2019-05-01 00:00:00

Director, Marketing Analytics

2014-11-01 00:00:00 - 2015-04-01 00:00:00

Sr. Manager, Audience Insights & Segmentation

2013-11-01 00:00:00 - 2014-11-01 00:00:00

Associate Director, Audience Development

2012-07-01 00:00:00 - 2013-08-01 00:00:00

Senior Marketing Manager, Customer Targeting

2011-09-01 00:00:00 - 2012-07-01 00:00:00

Manager, Customer Research and Analytics

2010-10-01 00:00:00 - 2011-09-01 00:00:00

SEO Marketing Specialist/Web Analyst

2006-01-01 00:00:00 - 2008-10-01 00:00:00

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Crystal Greenhouse is a Accomplished digital marketing and web analytics leader with a track record of driving substantial revenue growth through innovative strategies. Her mission is to help organizations deliver better customer experiences and stronger business results by optimizing their digital products and marketing properties. Known for optimizing omni-channel programs, referral initiatives, and personalized campaigns, resulting in significant increases in conversion rates and revenue. Demonstrated ability to overhaul web analytics infrastructure, implement efficient data collection processes, and develop insightful dashboards for marketing campaign performance. Managed multiple agency and vendor relationships, optimized web analytics programs, and built strong partnerships with MarTech and development teams. Expertise extends to customer experience optimization, ensuring seamless interactions across all touchpoints. Experience with: Web Analytics, Conversion Optimization, Digital Marketing Strategy, eCommerce, Marketing Analytics, Customer Segmentation, A/B and Multivariate Testing, Customer Lifecycle Marketing, Behavioral Targeting and Personalization, PPC Advertising, SEO, Single Customer View and MarTech Enablement; Business Leadership, Team and Vendor Management

Crystal Greenhouse has prior
experience in the following industries:
John Wiley And Sons | Cnbc | Sony Dadc | Hearst Magazines | Iplay | The Mcgraw Hill Companies | Singularity Design

Crystal Greenhouse has the following professional experience:
Wiley | John Wiley And Sons | Cnbc | Sony Dadc | Hearst Magazines | Iplay | The Mcgraw Hill Companies | Singularity Design