Crystal Farrer Email & Phone Number | My next role will allow me to provide strategic and operational leadership for the organization, to strengthen connections and inspire teams to do meaningful work. I am drawn to organizations that have a people first culture – employees and customers. I like dynamic environments with an entrepreneurial approach focused on customer advocacy and the customer experience. Top performing marketing professional with 15+ years managing the customer experience using traditional print, public relations, digital and social media marketing campaigns. A collaborative leader, with the ability for leveraging category insights and sales analytics to deliver strategies into actionable, value-creating campaign activities, with the ability to quickly build rapport with internal and external teams, creative agencies, and franchisees or retailers. As a people manager, I am passionate about mentoring, coaching, and developing teams with the philosophy of “putting people first, providing opportunities for collaboration and recognition, empowering the team to drive the business forward”. Combining my passion for Retail Sales and people development, I have strong understanding of Sales, Customer, organizational capability and the learning cycle. Using insights to deliver a training and development strategy that can inspire performance and employee engagement, creating a differentiated experience across all offers and channels, making a lasting impact for the organization with the goal of meeting and exceeding the sales and margin plans. SALES STRATEGY • MAPS strategy (5 P’s) • Customer & Consumer Insights • In-Store Retail Promotions • Customer-centric sales programs • Campaign Management CREATIVITY • Retail POS & Package Design • Brand Management • Performance Advertising • Digital & Social Media Marketing • Content Development (Print, PR, Social Media) LEADERSHIP • Performance Development • Cross-functional Team leader • Field Sales & Service teams • Facilitator Remote Learning • Franchisee/ Dealer support

Crystal Farrer

My next role will allow me to provide strategic and operational leadership for the organization, to...
Toronto, Toronto, Canada

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Crystal Farrer’s Email crystal.farrer@lovehoney.co.uk

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Crystal Farrer’s Location Toronto, Toronto, Canada

Crystal Farrer’s Current Industry Lovehoney

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Work Experience

Lovehoney

Business Development Manager, Mainstream - Americas

2021-11-01 00:00:00 - Present

Mars

Sales Leader, Retail (FMCG)

2018-10-01 00:00:00 - 2021-10-01 00:00:00

Popeyes Louisiana Kitchen

Senior Marketing Manager - Canada

2016-03-01 00:00:00 - 2017-10-01 00:00:00

Astrazeneca

Senior Manager, CSR Channel January 2014 – February 2016

2014-01-01 00:00:00 - 2016-02-01 00:00:00

Mosaic Experiential Marketing

Senior Account Manager, Shopper Marketing - Retail

2008-01-01 00:00:00 - 2008-01-01 00:00:00

Rogers Communications

Brand Manager

2006-01-01 00:00:00 - 2007-11-01 00:00:00

Cibc

Marketing Communications Consultant - Customer Marketing

2000-08-01 00:00:00 - 2003-01-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Crystal Farrer

Crystal Farrer is located at
Toronto, Toronto, Canada

Crystal Farrer is a My next role will allow me to provide strategic and operational leadership for the organization, to strengthen connections and inspire teams to do meaningful work. I am drawn to organizations that have a people first culture – employees and customers. I like dynamic environments with an entrepreneurial approach focused on customer advocacy and the customer experience. Top performing marketing professional with 15+ years managing the customer experience using traditional print, public relations, digital and social media marketing campaigns. A collaborative leader, with the ability for leveraging category insights and sales analytics to deliver strategies into actionable, value-creating campaign activities, with the ability to quickly build rapport with internal and external teams, creative agencies, and franchisees or retailers. As a people manager, I am passionate about mentoring, coaching, and developing teams with the philosophy of “putting people first, providing opportunities for collaboration and recognition, empowering the team to drive the business forward”. Combining my passion for Retail Sales and people development, I have strong understanding of Sales, Customer, organizational capability and the learning cycle. Using insights to deliver a training and development strategy that can inspire performance and employee engagement, creating a differentiated experience across all offers and channels, making a lasting impact for the organization with the goal of meeting and exceeding the sales and margin plans. SALES STRATEGY • MAPS strategy (5 P’s) • Customer & Consumer Insights • In-Store Retail Promotions • Customer-centric sales programs • Campaign Management CREATIVITY • Retail POS & Package Design • Brand Management • Performance Advertising • Digital & Social Media Marketing • Content Development (Print, PR, Social Media) LEADERSHIP • Performance Development • Cross-functional Team leader • Field Sales & Service teams • Facilitator Remote Learning • Franchisee/ Dealer support

Crystal Farrer currently works in the Lovehoney |

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Crystal Farrer has prior
experience in the following industries:
Mars | Popeyes Louisiana Kitchen | Astrazeneca | Mosaic Experiential Marketing | Rogers Communications | Cibc

Crystal Farrer has the following professional experience:
Lovehoney | Mars | Popeyes Louisiana Kitchen | Astrazeneca | Mosaic Experiential Marketing | Rogers Communications | Cibc