Colleen Milway Email & Phone Number | A Strategic Omni-Channel Performance Digital Media Leader, specializing in Strategic Media Planning, Joint Business Partnership Negotiations, Omni-Channel Orchestration Execution and Optimization, Channel Optimization exceeding ROI, Innovation testing and development, and Agency Relationship Management. Digital & Omni-Channel Media Data Outcomes Email: Cmilway1@gmail.com Experienced in building strong cross-functional, vendor and agency partnerships to drive marketing goals. In addition, I am known for advancing important industry initiatives such as Transparency, Fraud, Digital Innovation, Programmatic, Measurement and Auditing through ANA leadership roles ANA as Co-Chair of the Media Leadership Committee, and Alliance for Family Entertainment Committee, Board Chair for the BPA, and currently active in the POCMC Advisory Council. I am a highly effective team leader, known for building and leveraging cross functional collaborative teams built on integrity and trust. CORE COMPETENCIES: Marketing, Omni-Channel Marketing, Global Media, Strategic Media Planning, Media Buying, Digital Media, Online Advertising, MarTech, SEM/SEO, Cross Platform Media Solutions, Consumer Insights, Competitive Insights, Digital Media, Social Media, Paid Social, Addressable TV, OTT, AVOD, Streaming Video, Connected TV, Emerging Media, Traditional Media, Mobile, Audience Targeting, Programmatic, Customer Centric, Cross-functional Team Leadership, Project Management, Performance, Data/Analytics, Test and Learn Approach, Passionate, Energetic, Innovative Creative Thinker, Procurement Minded, Sourcing, Industry Leader ACCOMPLISHMENTS: - Optimizing Omni-Channel Strategies, leveraging flexible Third Party contracts at BI to adapt to AI orchestration engine business rules and delivered 1.5M in added value. - Creating an Innovation NPP Series at BI that brought new opportunities to brand planning resulting in 17% increase in spend in innovative programs - Creating a strong agency partnership built on trust and transparency, delivered business needs by building an AOR for BMS that delivered aligned strategic services for the enterprise across DTC, HCP and Search, saving 1.8M, resulting in best in class contract terms, 7 FTE's & added resources, increased effectiveness through digital and POC and 3 research studies at no cost. - Leveraging ROI data at BI to evolve targeting strategy to align engagement goals and negotiations strategy with channel partners, aligned to KPIs, optimizations and leveraging scale to drive efficiencies. Connect with me at cmilway1@gmail.com

Colleen Milway

A Strategic Omni-Channel Performance Digital Media Leader, specializing in Strategic Media Planning,...
New York, New York, United States

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Colleen Milway’s Location New York, New York, United States

Colleen Milway’s Current Industry Amgen

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Work Experience

Amgen

Director, US Media Global Customer Capabilities

2023-10-01 00:00:00 - Present

Milway Media And Marketing Consulting

President

2022-11-01 00:00:00 - 2023-10-01 00:00:00

Pro

HCP Media Consultant

2021-02-01 00:00:00 - 2022-11-01 00:00:00

Ipc Pricing Impressions Per Connection

Managing Partner

2019-06-01 00:00:00 - 2022-02-01 00:00:00

Bristol Myers Squibb

Director, Media and Search Marketing

2016-08-01 00:00:00 - 2018-12-01 00:00:00

Milway Media Consulting

President/Owner

2015-03-01 00:00:00 - 2016-08-01 00:00:00

Association Of National Advertisers

Co-Chair, Media Leadership Committee

2010-10-01 00:00:00 - 2016-03-01 00:00:00

Jpmorgan Chase

JPMorgan Chase Media Director

2013-05-01 00:00:00 - 2014-09-01 00:00:00

Campbell Soup

Global Media Director

2002-03-01 00:00:00 - 2012-05-01 00:00:00

Roche Laboratories

Consumer Director, Media and Marketing Services

1999-01-01 00:00:00 - 2002-01-01 00:00:00

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FAQ About Colleen Milway

Colleen Milway is located at
New York, New York, United States

Colleen Milway is a A Strategic Omni-Channel Performance Digital Media Leader, specializing in Strategic Media Planning, Joint Business Partnership Negotiations, Omni-Channel Orchestration Execution and Optimization, Channel Optimization exceeding ROI, Innovation testing and development, and Agency Relationship Management. Digital & Omni-Channel Media Data Outcomes Email: Cmilway1@gmail.com Experienced in building strong cross-functional, vendor and agency partnerships to drive marketing goals. In addition, I am known for advancing important industry initiatives such as Transparency, Fraud, Digital Innovation, Programmatic, Measurement and Auditing through ANA leadership roles ANA as Co-Chair of the Media Leadership Committee, and Alliance for Family Entertainment Committee, Board Chair for the BPA, and currently active in the POCMC Advisory Council. I am a highly effective team leader, known for building and leveraging cross functional collaborative teams built on integrity and trust. CORE COMPETENCIES: Marketing, Omni-Channel Marketing, Global Media, Strategic Media Planning, Media Buying, Digital Media, Online Advertising, MarTech, SEM/SEO, Cross Platform Media Solutions, Consumer Insights, Competitive Insights, Digital Media, Social Media, Paid Social, Addressable TV, OTT, AVOD, Streaming Video, Connected TV, Emerging Media, Traditional Media, Mobile, Audience Targeting, Programmatic, Customer Centric, Cross-functional Team Leadership, Project Management, Performance, Data/Analytics, Test and Learn Approach, Passionate, Energetic, Innovative Creative Thinker, Procurement Minded, Sourcing, Industry Leader ACCOMPLISHMENTS: - Optimizing Omni-Channel Strategies, leveraging flexible Third Party contracts at BI to adapt to AI orchestration engine business rules and delivered 1.5M in added value. - Creating an Innovation NPP Series at BI that brought new opportunities to brand planning resulting in 17% increase in spend in innovative programs - Creating a strong agency partnership built on trust and transparency, delivered business needs by building an AOR for BMS that delivered aligned strategic services for the enterprise across DTC, HCP and Search, saving 1.8M, resulting in best in class contract terms, 7 FTE's & added resources, increased effectiveness through digital and POC and 3 research studies at no cost. - Leveraging ROI data at BI to evolve targeting strategy to align engagement goals and negotiations strategy with channel partners, aligned to KPIs, optimizations and leveraging scale to drive efficiencies. Connect with me at cmilway1@gmail.com

Colleen Milway currently works in the Amgen |

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Colleen Milway has prior
experience in the following industries:
Milway Media And Marketing Consulting | Pro | Ipc Pricing Impressions Per Connection | Bristol Myers Squibb | Milway Media Consulting | Association Of National Advertisers | Jpmorgan Chase | Campbell Soup | Roche Laboratories

Colleen Milway has the following professional experience:
Amgen | Milway Media And Marketing Consulting | Pro | Ipc Pricing Impressions Per Connection | Bristol Myers Squibb | Milway Media Consulting | Association Of National Advertisers | Jpmorgan Chase | Campbell Soup | Roche Laboratories