Christie Kawada Email & Phone Number | Reputable thought leader, researcher, and data scientist in the content/streaming, social platform, and digital space. Researcher and data scientist at heart, thought leader by trade... with a Ph.D. in social/cognitive psychology and quantitative statistics, hands on applied market research and GM experience on the research vendor side, and strategic business and management experience leading programming and audience growth at multiple content providers. Proven track record in architecting innovative, one of a kind, data driven research solutions that blend insight, custom research, and big data into long term research strategies; along with building and managing teams to execute from the ground up. Always with an entrepreneurial and just do it mentality, constantly developing new products or innovating the way research is conducted/applied in order to bring brands, content, and audiences to growth Over 20 years experience in programming research, promo testing, promo optimization and media planning, ad sales/monetization research, distribution and partnership deals, IP and franchise strategy, digital/Adobe, Nielsen ratings, advanced data analytics (e.g. syndicated data fusion, segment fusion, segmentation, choice modeling, predictive analytics, machine and AI learning, etc), and advanced research design and methodology. Effective leadership and team development skills: building new divisions within large corporate companies, mentoring from bottom-up, managing and growing businesses Unique and integrated skills: data/research/content guru all in one; qualitative research; quantitative survey research; advanced research design and analysis; data science; product innovation and management; strong GM experience; IQ and EQ; and creating fun and enthusiasm and passion in everything I do!

Christie Kawada

Reputable thought leader, researcher, and data scientist in the content/streaming, social platform,...
Hermosa Beach, California, United States

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Christie Kawada’s Email ckawada@ipsos.com

Christie Kawada’s Phone Numbers +1 310-736-****

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Christie Kawada’s Location Hermosa Beach, California, United States

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Work Experience

Ipsos

Chief Research Officer

2022-01-01 00:00:00 - 2022-06-01 00:00:00

Viacom

Senior Vice President, Strategic Programming Innovation and Science

2018-05-01 00:00:00 - 2020-07-01 00:00:00

Gfk

Executive Vice President, Product Management and Innovation

2014-08-01 00:00:00 - 2016-06-01 00:00:00

Nielsen Marketing Analytics

SVP, Global Innovation Solutions, TV and Film

2013-01-01 00:00:00 - 2014-08-01 00:00:00

The Nielsen

Senior Vice President, Client Service and Strategic Marketing Science

2007-01-01 00:00:00 - 2014-08-01 00:00:00

Nielsen Entertainment

Vice President, Custom Analytics, NRG

2006-01-01 00:00:00 - 2007-01-01 00:00:00

Otx

Director, Advanced Marketing Analytics

2004-01-01 00:00:00 - 2006-01-01 00:00:00

Reed Business Information

Senior Research Analyst

2004-01-01 00:00:00 - 2005-01-01 00:00:00

New York University

Adjunct Faculty/Research Scientist

2000-01-01 00:00:00 - 2002-01-01 00:00:00

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FAQ About Christie Kawada

Christie Kawada is located at
Hermosa Beach, California, United States

Christie Kawada is a Reputable thought leader, researcher, and data scientist in the content/streaming, social platform, and digital space. Researcher and data scientist at heart, thought leader by trade... with a Ph.D. in social/cognitive psychology and quantitative statistics, hands on applied market research and GM experience on the research vendor side, and strategic business and management experience leading programming and audience growth at multiple content providers. Proven track record in architecting innovative, one of a kind, data driven research solutions that blend insight, custom research, and big data into long term research strategies; along with building and managing teams to execute from the ground up. Always with an entrepreneurial and just do it mentality, constantly developing new products or innovating the way research is conducted/applied in order to bring brands, content, and audiences to growth Over 20 years experience in programming research, promo testing, promo optimization and media planning, ad sales/monetization research, distribution and partnership deals, IP and franchise strategy, digital/Adobe, Nielsen ratings, advanced data analytics (e.g. syndicated data fusion, segment fusion, segmentation, choice modeling, predictive analytics, machine and AI learning, etc), and advanced research design and methodology. Effective leadership and team development skills: building new divisions within large corporate companies, mentoring from bottom-up, managing and growing businesses Unique and integrated skills: data/research/content guru all in one; qualitative research; quantitative survey research; advanced research design and analysis; data science; product innovation and management; strong GM experience; IQ and EQ; and creating fun and enthusiasm and passion in everything I do!

Christie Kawada currently works in the

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Christie Kawada has prior
experience in the following industries:
Ipsos | Viacom | Gfk | Nielsen Marketing Analytics | The Nielsen | Nielsen Entertainment | Otx | Reed Business Information | New York University

Christie Kawada has the following professional experience:
Ipsos | Viacom | Gfk | Nielsen Marketing Analytics | The Nielsen | Nielsen Entertainment | Otx | Reed Business Information | New York University