Chris Schlag Mba Email & Phone Number | Reporting directly to CMO, responsible for Consumer Insights and Strategic Consulting across Innovation Leadership Group, Marketing Leadership Group, CrossFunctional Sales/Finance Team and Corporate Brand Team. Direct leadership involvement in all NPD work and White Space identification using Consumer Insights to guide ideation. - Drive Strategic Marketing Learning Plan - Define Key Areas of Need and plans to address across total department - i.e. R&D, Consumer Segmentation, Custom Research - Drive Ongoing Tactical Marketing Insights - Insight planning with brand teams u2013 identify/address key needs/questions to be answered - i.e. Nielsen AOD/Consumer Panel - Marketing Enablement - Build Marketing Team technical/analytic skill set via Nielsen/Excel training for u201cself-serveu201d skill development - Marketing Leadership Team & Innovation Leadership Team member - Research/Analysis/Consulting across various marketing initiatives - i.e. Innovation, eComm, Line Extensions, Product Testing, Qualitative/Quantitative Consumer Research - Cross-Functional strategy (i.e. M&A) - Single Point of Contact for all insights/research suppliers - i.e. Catalina, 3rd Party Research Firms. Responsible for all insights and analysis related to innovation pipeline/new product development including White Space Identification, Trend Analysis, Size of the Prize quantification, Competitive Threats/Barriers to Entry and Consumer Demographics. Direct collaboration with CMO and Marketing Leadership to prioritize opportunities based on volume potential and likelihood of success. Leadership role working in conjunction with Marketing organization to identify data-driven innovation opportuntities for TWG business. Position also encompasses M&A commerical strategy across Wine, Spirits, CBD/Cannabis as well as Organizational Strategy for future Go-To-Market structure.u2022 Provide action-oriented analysis to CSuite/Senior Sales Leaders using multiple syndicated and internal data sources to identify volume opportunities and/or root-cause and solutions related to distribution, display, price and promotion within the value and premium wine segments u2022 Created and Manage the TWG Reporting Center of Excellence focused on providing one version of the truth reporting and analysis across the total company u2022 Full Life-Cycle Team Management of three business analysts including Role Design, Interview, Hiring, Onboarding, On-going Coaching, Expectation Setting and Terminations u2022 Present externally in conjunction with Sales Force at National Retailer Top-to-Top meetings providing guidance on industry trends and shelf management (Publix, Whole Foods, Total Wine) u2022 Manage external relationship with VIP and Nielsen for database integrity, custom research and sales training. Committee Member responsible for making funding/donation decisions on behalf of The Wine Group's CSR Initiatives.Manage 1 Direct Report + SQL, Nielsen AOD, MS Access, KPIs, Dashboards, Data Visualization, Forecasting, Analytics, MS Excel, Amazon, Relational Databases, Problem Solving, Capability Building, Process Developing, Personnel Training, Report Building, Insight Deriving, Competition Beating, Remote Working Jack-of-all-Trades. And Loving Every Minute of It.In addition to my role in Business Analytics, I also have the privilege to volunteer as Sales Coordinator for TWG's Corporate Social Responsibility (CSR) Program. Responsibilities include acting as single point of contact for Sales donation requests and communicating corporate giving/volunteer opportunities to the sales organization. YTD 2016, 8 organizations nationwide have received philanthropic support as a result of TWG generosity.Lead First Time Delivery & Implementation of Nielsen BI Platforms (SaaS) to Tier 1 CPG Manufacturer Clients (+$50M). Led Design and Implementation of Nielsen Answers on Demand (AOD) BevAl suite across +15 Clients and four categories (Beer, Wine, Spirits, Mixers). Direct client engagement within the Beverage/Alcohol industry to solicit requirements for database specifications. Lead strategic discussion sessions to identify client reporting and analysis needs and determine the most efficient and intuitive design for enterprise wide database. Translate business requirements into technical documentation for database build team. Lead iterative design process with clients and utilize agile design methodology with build team.Managed Ocean Spray's Acosta (Broker) Retail Relationship across the nine-state Northeast Territory (NE/NY/PA). Significantly increased capability level and communication between Ocean Spray and Acosta vs. previous 5 year period as recognized by Ocean Spray and Acosta Management. Led a team of 3 Acosta Business Managers and +50 geographic coverage managers to execute Ocean Spray retail objectives with excellence. Improved retail coverage levels in all 3 markets to be the top performers in Q4 2012. Managed OS Intern (College Sr.) through onboarding and training process to lead retail coverage in southeast MA market - resulting in an employment offer. Led large and small group presentation of OS' objectives and required actions to Acosta Senior Retail Management and geographic teams with manager-recognized success and praise.Business Analyst responsible for partnering with 39 person Off-Premise National Account sales team; providing business reviews and opportunity analysis for chain-customer buyer meetings. Work directly with National Director to synthesize sales performance and provide strategic overview of portfolio performance and opportunities. Present shelf and volume opportunities to external chain buyers. Work cross-functionally to provide new item forecast needs and insure branded presentations include actionable syndicated data. Partner with Space Management team to implement fact based assortment and shelf-set recommendations. Lead IRI training for all field sales managers. Lead on-boarding for new sales employees joining the off premise division. Lead $4 Million Annual Budget & Distribution planning process. Manage external vendor relationships with Symphony IRI, AC Nielsen, Featurevision, CMS Inc, MPS Inc. and Spire LLC. Led Shopper Marketing Data Vendor RFP resulting in 1st ever platform access for BBC w/ $15K negotiated savings.Foundation employee participating in a variety of program needs including donor recognition, daily fundraising, volunteer supervision, youth program support and general office duties. Worked with all program managers to insure needs were met in an efficient and comprehensive manner. Worked directly on the u201cRun to Home Baseu201d, u201cRed Sox Scholarsu201d and u201c50/50 Raffleu201d.Single point of contact manager for +$20 Million Consumer Packaged goods portfolio. Directly managed customer relationship with Royal Ahold u2013 Stop&Shop/Giant Landover. Responsible for developing business strategies that result in net growth for P&G against top company brands. Developed, sold and implemented promotional marketing events, retail execution strategies, new item launches, and efficient distribution mix. Daily analysis of sales performance using ACNielsen data. Provided direction and coaching to team analyst on scope of work and results presentation. Worked externally with marketing agency to develop creative materials for customeru2019s promotional vehicles. Provided monthly shipment forecast towards total company projected sales. Managed discretionary spending budget of $1 Million.Retail Analyst u2013 HHN Categories August 2007 u2013 March 2008 Led retail analytics and reporting for the largest P&G initiative occurring in fiscal year 07/08; Liquid Laundry Compaction. Required collaborative operation across all channels within the P&G retail environment to benchmark execution vs. plan and monitor competitive response. Worked collaboratively with all P&G corporate functions to identify strategic measures for retail success. Daily communication with field organization to monitor and reconcile in-store execution with corporate expectations. Core member of laundry initiative team with results being published to all levels of P&G corporate hierarchy. Backfilled HBC analyst vacancy for three months while position was un-staffed. Seamlessly managed competing priorities to insure no visible decrease in capacity or output to category partners. Collaborated with third party vendors including AC Nielsen and Accenture. Retail Analyst u2013 HBC Categories April 2006 u2013 October 2007 Effectively operated across all retail channels to deliver best in class reporting against new item initiatives. Developed mastery in Microsoft based applications including Excel and Access. Responsible for providing reporting and analytics to category business partners and retail leadership enabling strategic visibility into retailer and marketplace conditions. u2022 Led analyst development program designed to build future capabilities of retail organization talent pool u2022 Led system based training for in-store execution systems as well as advanced reporting support u2022 Led retail budget tool development and deployment to retail leadership team. In 2006 The Procter and Gamble Company acquired The Gillette Company. During the integration, Gilletteu2019s Retail Capabilities were modeled in P&Gu2019s new retail organization. Key Gillette retail employees were identified to operate as contributors and delegates between the two merging companies. Retail Analyst Integration Team u2022 Represented the Gillette analyst organization to share and reapply Gilletteu2019s analytic capabilities with P&G. Collaboratively developed the role, responsibilities and work process of the P&G Category Retail Analyst. Retail Sales Representative Integration Team u2022 Collaboratively represented the Gillette Retail Sales organization with two other field managers to integrate the retail sales role into P&G retail hierarchy. Developed operation training materials for integrated employees. Responsible for developing retailer specific selling and analytic tools to enable the retail sales division to effectively manage their assigned territories. Developed innovative sales tools for the retail implementation of Gillette Fusion Razor, the largest company initiative in FY 06/07. Presented Fusion operations plan to national sales meeting, +250 people.Effectively managed a Mass Chanel territory +$10 Million in sales composed of Wal-Mart, Target and Kmart. Responsible for attaining annual organization objectives including an increase in territory sales, a reduction in product out of stocks, merchandising compliance and development of strong working relationships with key store and district personnel. u2022 Attained 108% of Sales Quota, Completed 2004 fiscal year ranked sixth in the nation for quota achievement. u2022 Promoted to Operations specialist in February 2005, Responsible for developing strong business relationships with ten Wal-Mart Market Managers and two Target District Team Leads.

Chris Schlag Mba

Reporting directly to CMO, responsible for Consumer Insights and Strategic Consulting across Innovat...
United States

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Work Experience

The Wine

Sr. Director, Consumer Insights & Strategy

2020-01-01 00:00:00 - Present

Nielsen

Strategic Business Consultant

2013-04-01 00:00:00 - 2015-01-01 00:00:00

Ocean Spray Cranberries

Retail Operations Manager - East

2012-06-01 00:00:00 - 2013-04-01 00:00:00

Boston Beer

Sr. Business Analyst

2010-07-01 00:00:00 - 2012-06-01 00:00:00

Boston Red Sox

Red Sox Foundation

2010-04-01 00:00:00 - 2010-07-01 00:00:00

Procter And Gamble

Account Executive - Grooming/Apdo

2008-03-01 00:00:00 - 2009-10-01 00:00:00

Gillette

Gillette/P&G Integration Team

2005-12-01 00:00:00 - 2006-04-01 00:00:00

Skills

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Languages

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FAQ About Chris Schlag Mba

Chris Schlag Mba is located at
United States

Chris Schlag Mba is a Reporting directly to CMO, responsible for Consumer Insights and Strategic Consulting across Innovation Leadership Group, Marketing Leadership Group, CrossFunctional Sales/Finance Team and Corporate Brand Team. Direct leadership involvement in all NPD work and White Space identification using Consumer Insights to guide ideation. - Drive Strategic Marketing Learning Plan - Define Key Areas of Need and plans to address across total department - i.e. R&D, Consumer Segmentation, Custom Research - Drive Ongoing Tactical Marketing Insights - Insight planning with brand teams u2013 identify/address key needs/questions to be answered - i.e. Nielsen AOD/Consumer Panel - Marketing Enablement - Build Marketing Team technical/analytic skill set via Nielsen/Excel training for u201cself-serveu201d skill development - Marketing Leadership Team & Innovation Leadership Team member - Research/Analysis/Consulting across various marketing initiatives - i.e. Innovation, eComm, Line Extensions, Product Testing, Qualitative/Quantitative Consumer Research - Cross-Functional strategy (i.e. M&A) - Single Point of Contact for all insights/research suppliers - i.e. Catalina, 3rd Party Research Firms. Responsible for all insights and analysis related to innovation pipeline/new product development including White Space Identification, Trend Analysis, Size of the Prize quantification, Competitive Threats/Barriers to Entry and Consumer Demographics. Direct collaboration with CMO and Marketing Leadership to prioritize opportunities based on volume potential and likelihood of success. Leadership role working in conjunction with Marketing organization to identify data-driven innovation opportuntities for TWG business. Position also encompasses M&A commerical strategy across Wine, Spirits, CBD/Cannabis as well as Organizational Strategy for future Go-To-Market structure.u2022 Provide action-oriented analysis to CSuite/Senior Sales Leaders using multiple syndicated and internal data sources to identify volume opportunities and/or root-cause and solutions related to distribution, display, price and promotion within the value and premium wine segments u2022 Created and Manage the TWG Reporting Center of Excellence focused on providing one version of the truth reporting and analysis across the total company u2022 Full Life-Cycle Team Management of three business analysts including Role Design, Interview, Hiring, Onboarding, On-going Coaching, Expectation Setting and Terminations u2022 Present externally in conjunction with Sales Force at National Retailer Top-to-Top meetings providing guidance on industry trends and shelf management (Publix, Whole Foods, Total Wine) u2022 Manage external relationship with VIP and Nielsen for database integrity, custom research and sales training. Committee Member responsible for making funding/donation decisions on behalf of The Wine Group's CSR Initiatives.Manage 1 Direct Report + SQL, Nielsen AOD, MS Access, KPIs, Dashboards, Data Visualization, Forecasting, Analytics, MS Excel, Amazon, Relational Databases, Problem Solving, Capability Building, Process Developing, Personnel Training, Report Building, Insight Deriving, Competition Beating, Remote Working Jack-of-all-Trades. And Loving Every Minute of It.In addition to my role in Business Analytics, I also have the privilege to volunteer as Sales Coordinator for TWG's Corporate Social Responsibility (CSR) Program. Responsibilities include acting as single point of contact for Sales donation requests and communicating corporate giving/volunteer opportunities to the sales organization. YTD 2016, 8 organizations nationwide have received philanthropic support as a result of TWG generosity.Lead First Time Delivery & Implementation of Nielsen BI Platforms (SaaS) to Tier 1 CPG Manufacturer Clients (+$50M). Led Design and Implementation of Nielsen Answers on Demand (AOD) BevAl suite across +15 Clients and four categories (Beer, Wine, Spirits, Mixers). Direct client engagement within the Beverage/Alcohol industry to solicit requirements for database specifications. Lead strategic discussion sessions to identify client reporting and analysis needs and determine the most efficient and intuitive design for enterprise wide database. Translate business requirements into technical documentation for database build team. Lead iterative design process with clients and utilize agile design methodology with build team.Managed Ocean Spray's Acosta (Broker) Retail Relationship across the nine-state Northeast Territory (NE/NY/PA). Significantly increased capability level and communication between Ocean Spray and Acosta vs. previous 5 year period as recognized by Ocean Spray and Acosta Management. Led a team of 3 Acosta Business Managers and +50 geographic coverage managers to execute Ocean Spray retail objectives with excellence. Improved retail coverage levels in all 3 markets to be the top performers in Q4 2012. Managed OS Intern (College Sr.) through onboarding and training process to lead retail coverage in southeast MA market - resulting in an employment offer. Led large and small group presentation of OS' objectives and required actions to Acosta Senior Retail Management and geographic teams with manager-recognized success and praise.Business Analyst responsible for partnering with 39 person Off-Premise National Account sales team; providing business reviews and opportunity analysis for chain-customer buyer meetings. Work directly with National Director to synthesize sales performance and provide strategic overview of portfolio performance and opportunities. Present shelf and volume opportunities to external chain buyers. Work cross-functionally to provide new item forecast needs and insure branded presentations include actionable syndicated data. Partner with Space Management team to implement fact based assortment and shelf-set recommendations. Lead IRI training for all field sales managers. Lead on-boarding for new sales employees joining the off premise division. Lead $4 Million Annual Budget & Distribution planning process. Manage external vendor relationships with Symphony IRI, AC Nielsen, Featurevision, CMS Inc, MPS Inc. and Spire LLC. Led Shopper Marketing Data Vendor RFP resulting in 1st ever platform access for BBC w/ $15K negotiated savings.Foundation employee participating in a variety of program needs including donor recognition, daily fundraising, volunteer supervision, youth program support and general office duties. Worked with all program managers to insure needs were met in an efficient and comprehensive manner. Worked directly on the u201cRun to Home Baseu201d, u201cRed Sox Scholarsu201d and u201c50/50 Raffleu201d.Single point of contact manager for +$20 Million Consumer Packaged goods portfolio. Directly managed customer relationship with Royal Ahold u2013 Stop&Shop/Giant Landover. Responsible for developing business strategies that result in net growth for P&G against top company brands. Developed, sold and implemented promotional marketing events, retail execution strategies, new item launches, and efficient distribution mix. Daily analysis of sales performance using ACNielsen data. Provided direction and coaching to team analyst on scope of work and results presentation. Worked externally with marketing agency to develop creative materials for customeru2019s promotional vehicles. Provided monthly shipment forecast towards total company projected sales. Managed discretionary spending budget of $1 Million.Retail Analyst u2013 HHN Categories August 2007 u2013 March 2008 Led retail analytics and reporting for the largest P&G initiative occurring in fiscal year 07/08; Liquid Laundry Compaction. Required collaborative operation across all channels within the P&G retail environment to benchmark execution vs. plan and monitor competitive response. Worked collaboratively with all P&G corporate functions to identify strategic measures for retail success. Daily communication with field organization to monitor and reconcile in-store execution with corporate expectations. Core member of laundry initiative team with results being published to all levels of P&G corporate hierarchy. Backfilled HBC analyst vacancy for three months while position was un-staffed. Seamlessly managed competing priorities to insure no visible decrease in capacity or output to category partners. Collaborated with third party vendors including AC Nielsen and Accenture. Retail Analyst u2013 HBC Categories April 2006 u2013 October 2007 Effectively operated across all retail channels to deliver best in class reporting against new item initiatives. Developed mastery in Microsoft based applications including Excel and Access. Responsible for providing reporting and analytics to category business partners and retail leadership enabling strategic visibility into retailer and marketplace conditions. u2022 Led analyst development program designed to build future capabilities of retail organization talent pool u2022 Led system based training for in-store execution systems as well as advanced reporting support u2022 Led retail budget tool development and deployment to retail leadership team. In 2006 The Procter and Gamble Company acquired The Gillette Company. During the integration, Gilletteu2019s Retail Capabilities were modeled in P&Gu2019s new retail organization. Key Gillette retail employees were identified to operate as contributors and delegates between the two merging companies. Retail Analyst Integration Team u2022 Represented the Gillette analyst organization to share and reapply Gilletteu2019s analytic capabilities with P&G. Collaboratively developed the role, responsibilities and work process of the P&G Category Retail Analyst. Retail Sales Representative Integration Team u2022 Collaboratively represented the Gillette Retail Sales organization with two other field managers to integrate the retail sales role into P&G retail hierarchy. Developed operation training materials for integrated employees. Responsible for developing retailer specific selling and analytic tools to enable the retail sales division to effectively manage their assigned territories. Developed innovative sales tools for the retail implementation of Gillette Fusion Razor, the largest company initiative in FY 06/07. Presented Fusion operations plan to national sales meeting, +250 people.Effectively managed a Mass Chanel territory +$10 Million in sales composed of Wal-Mart, Target and Kmart. Responsible for attaining annual organization objectives including an increase in territory sales, a reduction in product out of stocks, merchandising compliance and development of strong working relationships with key store and district personnel. u2022 Attained 108% of Sales Quota, Completed 2004 fiscal year ranked sixth in the nation for quota achievement. u2022 Promoted to Operations specialist in February 2005, Responsible for developing strong business relationships with ten Wal-Mart Market Managers and two Target District Team Leads.

Chris Schlag Mba currently works in the The Wine |

No Languages Available

Chris Schlag Mba has prior
experience in the following industries:
Nielsen | Ocean Spray Cranberries | Boston Beer | Boston Red Sox | Procter And Gamble | Gillette

Chris Schlag Mba has the following professional experience:
The Wine | Nielsen | Ocean Spray Cranberries | Boston Beer | Boston Red Sox | Procter And Gamble | Gillette