Chengping Huang Email & Phone Number | MS degree in Business Analytics with 7 years of professional experience in statistical modelling and analytics in financial service industry and 8 years of experience in troubleshooting, quality system and statistical process control for multinational corporations. Engineering and business background include proficiency in Data Mining, Multivariate Statistics, Time series Forecasting, Text Mining, Web Analytics, Data Visualization and Data Processing using SAS, SAS JMP, SQL, Python, R, Hadoop, Google Analytics, C++, Tableau, Advanced Excel skills and MS Visio. I devoted myself to material science and engineering in college before finding an equally fascinating new world in the MBA program. I was an Engineering Manager in AU Optronics which is a top-tier company in the LCD Display field. My thesis which was published in the Journal of Technology Management about predicting the five year trend for future manufacturing technology. While studying at UCONN, I was awarded the Treibick Family Electronic Commerce Initiative Scholarship Fund for Excellence. Besides, I advanced the skills of data extraction, data processing, data mining, and data visualization with SAS, SQL, Advanced Excel skills, Tableau, etc. and practiced real world’s project such as the project of CT gigabyte internet, Priceline data challenge, etc. to dig out business intelligence with cluster analysis, multivariate regression, logistic regression, etc. During my internship as marketing analyst in EverBank, which is an online bank in FL. I learned about financial products and marketing campaigns in the bank. There are new challenges in the EverBank, e.g. recognizing business values of new third party data sets, dealing with unstructured data, building the model for rare events, etc. I used various analytic tools and statistical skills to find the solutions to these challenges. As a senior analyst in TIAA Bank, I developed a cross-selling model to significantly increase marketing campaign response rate by 200% and built a recommendation model for Customer Relationship Management to integrate the different triggers (credit check, paid off etc.) & models to provide an optimized solution for a client. I also assisted the company to expand the marketing analysis into digital world and integrated it with different data, such as call & campaign data to better understand a client’s behaviors and journey to meet a client’s potential need

Chengping Huang

MS degree in Business Analytics with 7 years of professional experience in statistical modelling and...
Jacksonville, Florida, United States

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Chengping Huang’s Email chengping.huang@tiaa.org

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Chengping Huang’s Location Jacksonville, Florida, United States

Chengping Huang’s Current Industry Tiaa

Chengping Huang’s Prior Industry Tiaa Bank | Everbank | Auo

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Work Experience

Tiaa

Senior Data Scientist

2021-09-01 00:00:00 - Present

Tiaa Bank

Targeting & Analytics Consultant

2021-03-01 00:00:00 - 2021-09-01 00:00:00

Everbank

Marketing Analytics Intern

2015-10-01 00:00:00 - 2016-08-01 00:00:00

Auo

Engineering Manager

2009-12-01 00:00:00 - 2013-11-01 00:00:00

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FAQ About Chengping Huang

Chengping Huang is located at
Jacksonville, Florida, United States

Chengping Huang is a MS degree in Business Analytics with 7 years of professional experience in statistical modelling and analytics in financial service industry and 8 years of experience in troubleshooting, quality system and statistical process control for multinational corporations. Engineering and business background include proficiency in Data Mining, Multivariate Statistics, Time series Forecasting, Text Mining, Web Analytics, Data Visualization and Data Processing using SAS, SAS JMP, SQL, Python, R, Hadoop, Google Analytics, C++, Tableau, Advanced Excel skills and MS Visio. I devoted myself to material science and engineering in college before finding an equally fascinating new world in the MBA program. I was an Engineering Manager in AU Optronics which is a top-tier company in the LCD Display field. My thesis which was published in the Journal of Technology Management about predicting the five year trend for future manufacturing technology. While studying at UCONN, I was awarded the Treibick Family Electronic Commerce Initiative Scholarship Fund for Excellence. Besides, I advanced the skills of data extraction, data processing, data mining, and data visualization with SAS, SQL, Advanced Excel skills, Tableau, etc. and practiced real world’s project such as the project of CT gigabyte internet, Priceline data challenge, etc. to dig out business intelligence with cluster analysis, multivariate regression, logistic regression, etc. During my internship as marketing analyst in EverBank, which is an online bank in FL. I learned about financial products and marketing campaigns in the bank. There are new challenges in the EverBank, e.g. recognizing business values of new third party data sets, dealing with unstructured data, building the model for rare events, etc. I used various analytic tools and statistical skills to find the solutions to these challenges. As a senior analyst in TIAA Bank, I developed a cross-selling model to significantly increase marketing campaign response rate by 200% and built a recommendation model for Customer Relationship Management to integrate the different triggers (credit check, paid off etc.) & models to provide an optimized solution for a client. I also assisted the company to expand the marketing analysis into digital world and integrated it with different data, such as call & campaign data to better understand a client’s behaviors and journey to meet a client’s potential need