Charissa Messer Email & Phone Number | I am known for my grit, tenacity, strategic approach and the results I achieve leading Bank of America’s in-house creative agency, Enterprise Creative Solutions (ECS). My mantra, “learn, adjust, celebrate, repeat”, allows me to adapt to new opportunities and lead the agency team to superstar status with solid business results. I pride myself on driving strategic solutions and understanding the tactical. It’s all about an evolution of people, process and technology achieved with 25+ years of know how. Key agency facts I deliver for Bank of America: National footprint (240+ professionals) - Hubs in Boston, New York and Delaware - Cross-function agency team 24MM+ cost avoidance annually - Cost competitive advantage bringing the work in-house - Comprehensive P&L management tied to annual planning (100% cost recovery agency) - Nimble simplification that delivers operational excellence - Agile and Waterfall models (Scrum, Kanban) - Atomic design systems in development to enable automation and reuse increasing speed-to-market and accessibility standards - CMS integration 60,000 creative assets/content/experiences produced and managed annually - Fueling our purpose and the content needed to achieve responsible growth and results for the bank Digital Asset and Media Management (DAMM) - 19MM+ active and archived assets/content - Systematic approach to digital rights management to protect the use and distribution of all electronic media enabling more sophisticated dynamic creative solutions - Fuel for automation and simplification Workflow - Proprietary workflow with standard taxonomy, nomenclature and metadata capture, capacity management, time tracking, creative review and more. - Operational excellence delivering 20% efficiency in 2023. I am the Executive Sponsor for the Delaware Environment Group and the Executive Leader for the Wilmington, Delaware campus. I currently serve as chair of the Association of National Advertisers (ANA) In-House Agency Committee and I am a member within the In-House Agency Forum (IHAF), Direct Marketing Association (DMA), the Financial Communications Society (FCS) and I love what I do! My passion for design extends to interior, culinary and landscape and lends itself to many creative executions. Thanks for your interest. Activity on LinkedIn reflects my personal opinion 🦋

Charissa Messer

I am known for my grit, tenacity, strategic approach and the results I achieve leading Bank of Ameri...
United States

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Charissa Messer’s Email charissa.messer@bankofamerica.com

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Charissa Messer’s Location United States

Charissa Messer’s Current Industry Bank Of America

Charissa Messer’s Prior Industry Mbna | Goss And Topp

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Work Experience

Bank Of America

Site Leader, Wilmington Delaware Campus

2022-07-01 00:00:00 - Present

Mbna

Vice President, Group Account Director (MBNA Corporation)

2004-03-01 00:00:00 - 2006-06-01 00:00:00

Goss And Topp

Creative Director

1995-03-01 00:00:00 - 1997-03-01 00:00:00

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Charissa Messer is located at
United States

Charissa Messer is a I am known for my grit, tenacity, strategic approach and the results I achieve leading Bank of America’s in-house creative agency, Enterprise Creative Solutions (ECS). My mantra, “learn, adjust, celebrate, repeat”, allows me to adapt to new opportunities and lead the agency team to superstar status with solid business results. I pride myself on driving strategic solutions and understanding the tactical. It’s all about an evolution of people, process and technology achieved with 25+ years of know how. Key agency facts I deliver for Bank of America: National footprint (240+ professionals) - Hubs in Boston, New York and Delaware - Cross-function agency team 24MM+ cost avoidance annually - Cost competitive advantage bringing the work in-house - Comprehensive P&L management tied to annual planning (100% cost recovery agency) - Nimble simplification that delivers operational excellence - Agile and Waterfall models (Scrum, Kanban) - Atomic design systems in development to enable automation and reuse increasing speed-to-market and accessibility standards - CMS integration 60,000 creative assets/content/experiences produced and managed annually - Fueling our purpose and the content needed to achieve responsible growth and results for the bank Digital Asset and Media Management (DAMM) - 19MM+ active and archived assets/content - Systematic approach to digital rights management to protect the use and distribution of all electronic media enabling more sophisticated dynamic creative solutions - Fuel for automation and simplification Workflow - Proprietary workflow with standard taxonomy, nomenclature and metadata capture, capacity management, time tracking, creative review and more. - Operational excellence delivering 20% efficiency in 2023. I am the Executive Sponsor for the Delaware Environment Group and the Executive Leader for the Wilmington, Delaware campus. I currently serve as chair of the Association of National Advertisers (ANA) In-House Agency Committee and I am a member within the In-House Agency Forum (IHAF), Direct Marketing Association (DMA), the Financial Communications Society (FCS) and I love what I do! My passion for design extends to interior, culinary and landscape and lends itself to many creative executions. Thanks for your interest. Activity on LinkedIn reflects my personal opinion 🦋