Channing Stowell Email & Phone Number | SENIOR DATA DRIVEN DIGITAL MARKETING/CX ANALYTIC INSIGHTS PROFESSIONAL Fifty years experience in applying AI/Machine Learning to a variety of sales and marketing issues. Proven dynamic leadership in driving marketing strategy and tactics through the design, development, and profitable implementation of segmentation based marketing solutions using multi channel digital marketing - both B2B and B2C. Has both senior management and hands on experience in data driven omni channel marketing automatiion •Marketing Analytics, including Web Analytics, predictive modeling (lead generation and scoring, retention, cross-sell), multidimensional segmentation, sales forecasting •Set up analytics groups for three differ organizations and managed client service and account development groups •Multichannel Marketing/CRM databases and systems for customer lifecycle management •Analysis and integration of Voice of Consumer Market Research - attitudinal, behavioral, and syndicated sources •“Analytic, Multi-Channel Marketing Automation/Campaign Management, Database Marketing and CRM technologies including Azure ML Studio, HubSpot, Unica/Affinium, Entiera, Siebel, Epiphany, SPSS, SAS •Designed and implemented segmentation driven / predictive model based cross media tools •Developed and managed implementation of integrated, model based new product forecasting system . •Created and launched integrated predictive model based lead/prospect management system •Drove applications of data mining technology to identify drivers of successful ads •Built acquisition models combining credit bureau data with geo-demographics •Integrated travel behavior market research data with U.S. Census data to forecast Market •Integrated attitudinal segmentation onto for message targeting •Analysis of lifetime value changes over time to reformulate of acquisition marketing approaches •Integration of customer satisfaction and behavior data to identify drivers of repeat behavior

Channing Stowell

SENIOR DATA DRIVEN DIGITAL MARKETING/CX ANALYTIC INSIGHTS PROFESSIONAL Fifty years experience in app...
Bethel, Minnesota, United States

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Channing Stowell’s Email cstowell@hollandresidential.com

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Channing Stowell’s Location Bethel, Minnesota, United States

Channing Stowell’s Current Industry Conga Consulting Itasca Marketing Self Employed

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Work Experience

Conga Consulting

Analytics and Marketing Automation Director

2010-01-01 00:00:00 - Present

Itasca Marketing

Director Database Marketing Strategy and Analytics

2010-01-01 00:00:00 - Present

Self Employed

Principal Decision Scientist

2010-01-01 00:00:00 - Present

Holland Partner

Strategic Data Scientist

2015-03-01 00:00:00 - 2020-07-01 00:00:00

Channing Stowell Associates

Principal and Chief Analytics Officer

2009-02-01 00:00:00 - 2010-01-01 00:00:00

Bidigital Marketing

Sr. Strategic Analyst

2008-07-01 00:00:00 - 2009-02-01 00:00:00

Zurich Insurance

Market Information Director,Middle Markets

2006-01-01 00:00:00 - 2008-01-01 00:00:00

Matthew Werner Associates

Chief Analytics Officer

2002-08-01 00:00:00 - 2006-08-01 00:00:00

Interelate

Vice President Marketing Analytic Services and Chief Analytics Officer

2000-04-01 00:00:00 - 2002-09-01 00:00:00

Gfk Custom Research North America

VP of Integrated Marketing Technology

1998-01-01 00:00:00 - 2000-01-01 00:00:00

Aim Marketing Yankelovich Partners

VP Analytic Services

1996-01-01 00:00:00 - 1999-01-01 00:00:00

Rr Donnelley

Director Database Marketing Services

1992-01-01 00:00:00 - 1996-01-01 00:00:00

Nielsen

Senior Consultant

1990-01-01 00:00:00 - 1992-01-01 00:00:00

Donnelley Marketing Information Services

VP / General Mgr - Midwest Region

1989-01-01 00:00:00 - 1991-12-01 00:00:00

Nielsen Claritas

VP, General Manager Midwest Region

1984-01-01 00:00:00 - 1988-01-01 00:00:00

Market Science Associates

Sr VP

1982-01-01 00:00:00 - 1984-01-01 00:00:00

Market Research Corporation Of America

Sr. VP - Client Services

1976-01-01 00:00:00 - 1982-01-01 00:00:00

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Languages

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FAQ About Channing Stowell

Channing Stowell is located at
Bethel, Minnesota, United States

Channing Stowell is a SENIOR DATA DRIVEN DIGITAL MARKETING/CX ANALYTIC INSIGHTS PROFESSIONAL Fifty years experience in applying AI/Machine Learning to a variety of sales and marketing issues. Proven dynamic leadership in driving marketing strategy and tactics through the design, development, and profitable implementation of segmentation based marketing solutions using multi channel digital marketing - both B2B and B2C. Has both senior management and hands on experience in data driven omni channel marketing automatiion •Marketing Analytics, including Web Analytics, predictive modeling (lead generation and scoring, retention, cross-sell), multidimensional segmentation, sales forecasting •Set up analytics groups for three differ organizations and managed client service and account development groups •Multichannel Marketing/CRM databases and systems for customer lifecycle management •Analysis and integration of Voice of Consumer Market Research - attitudinal, behavioral, and syndicated sources •“Analytic, Multi-Channel Marketing Automation/Campaign Management, Database Marketing and CRM technologies including Azure ML Studio, HubSpot, Unica/Affinium, Entiera, Siebel, Epiphany, SPSS, SAS •Designed and implemented segmentation driven / predictive model based cross media tools •Developed and managed implementation of integrated, model based new product forecasting system . •Created and launched integrated predictive model based lead/prospect management system •Drove applications of data mining technology to identify drivers of successful ads •Built acquisition models combining credit bureau data with geo-demographics •Integrated travel behavior market research data with U.S. Census data to forecast Market •Integrated attitudinal segmentation onto for message targeting •Analysis of lifetime value changes over time to reformulate of acquisition marketing approaches •Integration of customer satisfaction and behavior data to identify drivers of repeat behavior

Channing Stowell currently works in the Conga Consulting | Itasca Marketing | Self Employed |

No Languages Available

Channing Stowell has prior
experience in the following industries:
Holland Partner | Channing Stowell Associates | Bidigital Marketing | Zurich Insurance | Matthew Werner Associates | Interelate | Gfk Custom Research North America | Aim Marketing Yankelovich Partners | Rr Donnelley | Nielsen | Donnelley Marketing Information Services | Nielsen Claritas | Market Science Associates | Market Research Corporation Of America

Channing Stowell has the following professional experience:
Conga Consulting | Itasca Marketing | Self Employed | Holland Partner | Channing Stowell Associates | Bidigital Marketing | Zurich Insurance | Matthew Werner Associates | Interelate | Gfk Custom Research North America | Aim Marketing Yankelovich Partners | Rr Donnelley | Nielsen | Donnelley Marketing Information Services | Nielsen Claritas | Market Science Associates | Market Research Corporation Of America

You can view Channing Stowell’s LinkedIn profile at LinkedIn URL

Channing Stowell’s work email
addresses are
cstowell@hollandresidential.com

Conga Consulting | Itasca Marketing | Self Employed |