Catie Neuwirth Email & Phone Number | My expertise is in deeply understanding the role of the organization’s stories (customers, employees, founders) and translating that understanding into go-to-market strategies and content that create meaningful connections with prospects, customers, and employees. I started out in PR - spreading the story of one of the world's most well-known athletic apparel brands through media and internal communications. Then I moved across the country and into B2B technology, extending my experience into content, demand generation, and product marketing. That led to the opportunity to help build a meaningful brand at a fast-growing startup, Glint, founding its product marketing function, and ultimately building the internal comms, PR, brand, social, and of course, customer storytelling functions. When Glint was acquired by LinkedIn, I led the integration of the Glint and LinkedIn brands, and continued to spearhead Glint's integrated brand and storytelling work. For me, telling stories isn't just about creating beautiful, inspiring content that highlights the brilliant work our partners and employees do each day (though it is very much about that). It's also about on enabling the entire org to tell great stories - inspiring, educating, training, and reinforcing the simple mechanics that make all of us better storytellers. That work translates to a stronger brand, a better-articulated narrative in our market, clearer focus in our product marketing and communications work, and a stronger sense of purpose and meaning for our people. When we tell stories, we build a bridge between us and the rest of the world - we get to show our market, in very certain terms, what our value proposition means in practice. We create deeper connections, spread our value more quickly. We make evangelists out of our partners and prospects. And, we all coalesce around a deeper sense of purpose and passion, increasing employee engagement and reinforcing the company's mission.

Catie Neuwirth

My expertise is in deeply understanding the role of the organization’s stories (customers, employees...
Austin, Texas, United States

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Catie Neuwirth’s Email catie@safebase.com

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Catie Neuwirth’s Location Austin, Texas, United States

Catie Neuwirth’s Current Industry Regrow Freelance

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Work Experience

Regrow

Director of Corporate Marketing

2024-04-01 00:00:00 - Present

Freelance

Storytelling, Customer Advocacy, and Product Marketing Consultant

2022-10-01 00:00:00 - Present

Safebase

Head of Customer & Corporate Marketing

2022-11-01 00:00:00 - 2024-04-01 00:00:00

Betterup

Head of Customer Storytelling

2021-09-01 00:00:00 - 2022-09-01 00:00:00

Integrated Marketing Lead, LinkedIn Talent Solutions

2021-04-01 00:00:00 - 2021-09-01 00:00:00

Glint

Head of Brand & Customer Storytelling

2016-08-01 00:00:00 - 2021-04-01 00:00:00

Achievers

Product Marketing

2013-02-01 00:00:00 - 2015-02-01 00:00:00

Under Armour

Communications Coordinator

2010-06-01 00:00:00 - 2013-02-01 00:00:00

Skills

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Languages

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FAQ About Catie Neuwirth

Catie Neuwirth is located at
Austin, Texas, United States

Catie Neuwirth is a My expertise is in deeply understanding the role of the organization’s stories (customers, employees, founders) and translating that understanding into go-to-market strategies and content that create meaningful connections with prospects, customers, and employees. I started out in PR - spreading the story of one of the world's most well-known athletic apparel brands through media and internal communications. Then I moved across the country and into B2B technology, extending my experience into content, demand generation, and product marketing. That led to the opportunity to help build a meaningful brand at a fast-growing startup, Glint, founding its product marketing function, and ultimately building the internal comms, PR, brand, social, and of course, customer storytelling functions. When Glint was acquired by LinkedIn, I led the integration of the Glint and LinkedIn brands, and continued to spearhead Glint's integrated brand and storytelling work. For me, telling stories isn't just about creating beautiful, inspiring content that highlights the brilliant work our partners and employees do each day (though it is very much about that). It's also about on enabling the entire org to tell great stories - inspiring, educating, training, and reinforcing the simple mechanics that make all of us better storytellers. That work translates to a stronger brand, a better-articulated narrative in our market, clearer focus in our product marketing and communications work, and a stronger sense of purpose and meaning for our people. When we tell stories, we build a bridge between us and the rest of the world - we get to show our market, in very certain terms, what our value proposition means in practice. We create deeper connections, spread our value more quickly. We make evangelists out of our partners and prospects. And, we all coalesce around a deeper sense of purpose and passion, increasing employee engagement and reinforcing the company's mission.