Cathy Vu Email & Phone Number | Senior performance marketing leader with over 15+ years of expertise in digital marketing strategy, execution, analysis and optimization. Deep knowledge and proven success in customer acquisition, engagement, conversion, lifecycle, retention and loyalty marketing for B2C/DTC eCommerce and subscription businesses. Data-driven, problem-solving marketer with hands-on analytics experience used to optimize funnels and campaigns against revenue, CPA, CAC, ROAS and LTV goals. Skills: eCommerce sales and merchandising, multi-million dollar marketing budget management, SEM paid search, social media marketing, affiliate/influencer marketing, lifecycle marketing, SMS and email marketing, A/B testing, conversion rate optimization, campaign optimization, creative development, team leadership, agency management. Platforms include: Shopify Plus, Google Analytics, Adobe Analytics, Triple Whale, Klaviyo Marketing Automation, Google Ads (certified), Meta, TikTok, Youtube, Referral Candy, Commission Junction, Impact, Amazon Seller Central. Foreign languages: 3

Cathy Vu

Senior performance marketing leader with over 15+ years of expertise in digital marketing strategy,...
Boston, Massachusetts, United States

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Cathy Vu’s Email cvu@epsilon.com

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Cathy Vu’s Location Boston, Massachusetts, United States

Cathy Vu’s Current Industry Keds

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Work Experience

Keds

Senior Manager, Digital Marketing & Media

2023-07-01 00:00:00 - Present

Eastern Standard Provisions

VP/Head of Performance Marketing

2022-09-01 00:00:00 - 2023-02-01 00:00:00

Ziff Davis

Head of Performance Marketing

2021-07-01 00:00:00 - 2022-09-01 00:00:00

Kaspersky

Head of Digital Sales & eCommerce Marketing

2019-07-01 00:00:00 - 2021-07-01 00:00:00

Epsilon

Account Manager | Client Services

2013-09-01 00:00:00 - 2015-07-01 00:00:00

Bell Media

Digital Account Manager

2011-08-01 00:00:00 - 2013-07-01 00:00:00

Mate1 Com

Director of Affiliate Marketing

2007-02-01 00:00:00 - 2010-10-01 00:00:00

Nortel Networks

Senior Manager, Corporate Marketing

2003-05-01 00:00:00 - 2006-10-01 00:00:00

Nortel

Commercial Marketing Specialist

2001-01-01 00:00:00 - 2003-05-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Cathy Vu

Cathy Vu is located at
Boston, Massachusetts, United States

Cathy Vu is a Senior performance marketing leader with over 15+ years of expertise in digital marketing strategy, execution, analysis and optimization. Deep knowledge and proven success in customer acquisition, engagement, conversion, lifecycle, retention and loyalty marketing for B2C/DTC eCommerce and subscription businesses. Data-driven, problem-solving marketer with hands-on analytics experience used to optimize funnels and campaigns against revenue, CPA, CAC, ROAS and LTV goals. Skills: eCommerce sales and merchandising, multi-million dollar marketing budget management, SEM paid search, social media marketing, affiliate/influencer marketing, lifecycle marketing, SMS and email marketing, A/B testing, conversion rate optimization, campaign optimization, creative development, team leadership, agency management. Platforms include: Shopify Plus, Google Analytics, Adobe Analytics, Triple Whale, Klaviyo Marketing Automation, Google Ads (certified), Meta, TikTok, Youtube, Referral Candy, Commission Junction, Impact, Amazon Seller Central. Foreign languages: 3

Cathy Vu currently works in the Keds |

No Languages Available

Cathy Vu has prior
experience in the following industries:
Eastern Standard Provisions | Ziff Davis | Kaspersky | Epsilon | Bell Media | Mate1 Com | Nortel Networks | Nortel

Cathy Vu has the following professional experience:
Keds | Eastern Standard Provisions | Ziff Davis | Kaspersky | Epsilon | Bell Media | Mate1 Com | Nortel Networks | Nortel