Caroline Alessi Email & Phone Number | I have 13+ years building, leading and executing marketing strategies in rapid tech environments, high-growth start-ups and Fortune 500 companies. I'm passionate about developing an integrated growth and brand strategy grounded in both data and creative content; continuous conversation with users; and pivot brand positioning to meet market dynamics as needed. After all, successful marketing doesn't happen in siloes! Over my career, I've mastered Lifecycle, Brand, Performance, Retention, Category and Product marketing to fuel growth across international markets in a range of industries. I use data analytics, personalization, segmentation and creative storytelling to implement full-funnel campaigns, consistently yielding double-digit top line revenue. I work closely with Eng, Product and Data Science teams to develop demographic, firmographic, and psychographic targeting criteria. I'm dedicated to testing innovative tactics to craft multi-channel marketing programs that engage customers, partners and influencers — automating profitable programs with a rigorous experimentation philosophy. Expertise in managing a diverse channel portfolio: SEM/PPC, SEO, SMS, Push, Affiliate, Email, Social Media, Influencer, Referral, Media Buying, PR, Print, TV. I have effectively owned and managed multi-million dollar marketing P&L, applying budgets to deliver omni-channel excellence — customer-focused and cross-platform — to fuel triple-digit revenue increases across industries. I have had the pleasure of building and leading high-performing teams for 8+ years. I pride myself on being a strategic leader with strong tactical skills, as well as highly collaborative and cross-functional, with demonstrated CMO experience. I am proficient in DTC, social selling, marketplaces, e-commerce, subscription & B2B SAAS. Currently advise and consult with Seed, Series A and Series B companies, building GTM strategies, leveraging both PLG and SLG. I have expertise in supporting sales teams and ABM marketers delivering consistent collateral across countries. I'm committed to continued learning and utilizing emerging tech: Attending conferences, connecting with founders, creating workshops, taking online courses to keep pace with the changing industry, and more.

Caroline Alessi

I have 13+ years building, leading and executing marketing strategies in rapid tech environments, hi...
San Francisco Bay Area, San Francisco Bay Area, United States

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Caroline Alessi’s Email caroline@kiwico.com

Caroline Alessi’s Phone Numbers

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Caroline Alessi’s Location San Francisco Bay Area, San Francisco Bay Area, United States

Caroline Alessi’s Current Industry Evgo High Plains Consulting Caroline Alessi Consulting

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Work Experience

Evgo

Marketing

2024-05-01 00:00:00 - Present

High Plains Consulting

Principal

2023-10-01 00:00:00 - Present

Caroline Alessi Consulting

GTM and Marketing Strategy Consultant

2018-08-01 00:00:00 - Present

Mercari

Director of Marketing

2019-05-01 00:00:00 - 2023-05-01 00:00:00

Cocofloss

VP/Head of Marketing, Brand & Growth

2018-04-01 00:00:00 - 2019-05-01 00:00:00

Kiwico

Marketing Manager

2017-10-01 00:00:00 - 2018-03-01 00:00:00

Stella And Dot Family Of Brands

Associate Marketing Manager

2016-05-01 00:00:00 - 2017-10-01 00:00:00

Hearts On Fire

Merchandise Planning & Marketing Coordinator

2014-12-01 00:00:00 - 2015-09-01 00:00:00

Merrill Lynch

Client Associate

2013-11-01 00:00:00 - 2014-11-01 00:00:00

Coach

Global Web Planner & Merchandiser

2013-06-01 00:00:00 - 2013-08-01 00:00:00

Alvin Valley

Growth Marketer

2012-06-01 00:00:00 - 2012-08-01 00:00:00

Theory

Growth Marketer

2010-06-01 00:00:00 - 2011-08-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Caroline Alessi

Caroline Alessi is located at
San Francisco Bay Area, San Francisco Bay Area, United States

Caroline Alessi is a I have 13+ years building, leading and executing marketing strategies in rapid tech environments, high-growth start-ups and Fortune 500 companies. I'm passionate about developing an integrated growth and brand strategy grounded in both data and creative content; continuous conversation with users; and pivot brand positioning to meet market dynamics as needed. After all, successful marketing doesn't happen in siloes! Over my career, I've mastered Lifecycle, Brand, Performance, Retention, Category and Product marketing to fuel growth across international markets in a range of industries. I use data analytics, personalization, segmentation and creative storytelling to implement full-funnel campaigns, consistently yielding double-digit top line revenue. I work closely with Eng, Product and Data Science teams to develop demographic, firmographic, and psychographic targeting criteria. I'm dedicated to testing innovative tactics to craft multi-channel marketing programs that engage customers, partners and influencers — automating profitable programs with a rigorous experimentation philosophy. Expertise in managing a diverse channel portfolio: SEM/PPC, SEO, SMS, Push, Affiliate, Email, Social Media, Influencer, Referral, Media Buying, PR, Print, TV. I have effectively owned and managed multi-million dollar marketing P&L, applying budgets to deliver omni-channel excellence — customer-focused and cross-platform — to fuel triple-digit revenue increases across industries. I have had the pleasure of building and leading high-performing teams for 8+ years. I pride myself on being a strategic leader with strong tactical skills, as well as highly collaborative and cross-functional, with demonstrated CMO experience. I am proficient in DTC, social selling, marketplaces, e-commerce, subscription & B2B SAAS. Currently advise and consult with Seed, Series A and Series B companies, building GTM strategies, leveraging both PLG and SLG. I have expertise in supporting sales teams and ABM marketers delivering consistent collateral across countries. I'm committed to continued learning and utilizing emerging tech: Attending conferences, connecting with founders, creating workshops, taking online courses to keep pace with the changing industry, and more.

Caroline Alessi currently works in the Evgo | High Plains Consulting | Caroline Alessi Consulting |

No Languages Available

Caroline Alessi has prior
experience in the following industries:
Mercari | Cocofloss | Kiwico | Stella And Dot Family Of Brands | Hearts On Fire | Merrill Lynch | Coach | Alvin Valley | Theory

Caroline Alessi has the following professional experience:
Evgo | High Plains Consulting | Caroline Alessi Consulting | Mercari | Cocofloss | Kiwico | Stella And Dot Family Of Brands | Hearts On Fire | Merrill Lynch | Coach | Alvin Valley | Theory

You can view Caroline Alessi’s LinkedIn profile at LinkedIn URL

Caroline Alessi’s work email
addresses are
caroline@kiwico.com

Evgo | High Plains Consulting | Caroline Alessi Consulting |

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