Carla Shaw Email & Phone Number | Trailblazing & Strategic Growth, Marketing and Customer Success Executive with proven track record in developing and executing Go-To-Market strategies that fuel revenue growth, profitability and elevate brand recognition. Driven executive who has effectively positioned SaaS products, generated top-tier leads, and optimized customer acquisition and retention for global SaaS brands. Dynamic leader who motivates and empowers teams to push boundaries and create impactful and innovative strategies, resulting in a track record of consistent success. Technical leader with deep experience implementing marketing and sales ops stacks, and launching channels including CRM, marketing automation, CMS, DXP, CDP, BI and AdTech. I have worked with and managed key client brands in portfolios: ● SaaS/Tech: Benefitfocus, BigCommerce, GuideCX, SOVOS, Stripe, The Crypto App, Insomnia Cookies. ● Travel/Hospitality: Hard Rock, Auberge Resorts, Peabody Hotels, Warwick Hotels, COMO Resorts, Mariott, Peninsula Hotels, Fontainebleu, The Breakers Resort, HEI, Pacific Hotels, Viceroy Hotels, Pinehurst, Grace Hotels, Destination Hotels, Elegant Hotels, Elite Island Resorts, Woodstock Hotels, Trump ●Entertainment/ Retail: Hard Rock, Dave & Busters, Insomnia Cookies, Humphreys Concerts KEY ACHIEVEMENTS:  Increased Late Stage Revenue 25%  Led 125% Early Stage Growth - awarded Inc. 5000  Doubled lead volume in 6 months  Accelerated Annual Recurring Revenue 15%.  Cut spend 20% and Drove 10:6:1 ROI on ad spend  Deployed Martech stack cutting 15% dept costs.  Led digital transformation project w/ CSuite  Led first partnership program / 15% lift in leads  Developed Company CRM/MAP Playbooks SPECIALTIES: ● Sales & Marketing Alignment ● Client Success Management ● Product Marketing & Pricing ● Go-to-Market Strategy ● Team Leadership/Coaching ● Lifecycle Marketing ● Strategic Partnerships ● Performance Marketing ● Sales Enablement ● Agile Project Management ● Google Analytics LET’S CONNECT! I am always happy to share my experience in marketing to drive brand innovation and growth, and I look forward to connecting with you!

Carla Shaw

Trailblazing & Strategic Growth, Marketing and Customer Success Executive with proven track record i...
Myrtle Beach, Myrtle Beach, United States

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Carla Shaw’s Email ms@dierks.org

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Carla Shaw’s Location Myrtle Beach, Myrtle Beach, United States

Carla Shaw’s Current Industry Camber Creative

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Work Experience

Camber Creative

VP, Growth Marketing & Client Success

2020-06-01 00:00:00 - Present

Bartell Hotels

Corporate Director of Ecommerce Growth

2017-03-01 00:00:00 - 2020-03-01 00:00:00

Revinate

Growth Manager/ Director

2014-05-01 00:00:00 - 2017-01-01 00:00:00

Buffalo Groupe

Growth Advisor

2013-10-01 00:00:00 - 2014-02-01 00:00:00

Newmarket An Amadeus

Director, Professional Services Growth

2012-10-01 00:00:00 - 2013-10-01 00:00:00

Parc Entertainment

Regional Marketing Director

2012-03-01 00:00:00 - 2012-10-01 00:00:00

Amadeus

Senior Account Manager, CRM - FL, Caribbean, Latin America - ZDIRECT

2010-06-01 00:00:00 - 2012-03-01 00:00:00

Intercoastal Net Designs

Project Manager

2007-05-01 00:00:00 - 2010-05-01 00:00:00

Century 21 Thomas Realty

Advertising Manager

2006-02-01 00:00:00 - 2007-02-01 00:00:00

Elliott Beach Rentals

Marketing Director

2004-05-01 00:00:00 - 2006-01-01 00:00:00

North Myrtle Beach Times

Staff Reporter

2003-06-01 00:00:00 - 2004-05-01 00:00:00

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FAQ About Carla Shaw

Carla Shaw is located at
Myrtle Beach, Myrtle Beach, United States

Carla Shaw is a Trailblazing & Strategic Growth, Marketing and Customer Success Executive with proven track record in developing and executing Go-To-Market strategies that fuel revenue growth, profitability and elevate brand recognition. Driven executive who has effectively positioned SaaS products, generated top-tier leads, and optimized customer acquisition and retention for global SaaS brands. Dynamic leader who motivates and empowers teams to push boundaries and create impactful and innovative strategies, resulting in a track record of consistent success. Technical leader with deep experience implementing marketing and sales ops stacks, and launching channels including CRM, marketing automation, CMS, DXP, CDP, BI and AdTech. I have worked with and managed key client brands in portfolios: ● SaaS/Tech: Benefitfocus, BigCommerce, GuideCX, SOVOS, Stripe, The Crypto App, Insomnia Cookies. ● Travel/Hospitality: Hard Rock, Auberge Resorts, Peabody Hotels, Warwick Hotels, COMO Resorts, Mariott, Peninsula Hotels, Fontainebleu, The Breakers Resort, HEI, Pacific Hotels, Viceroy Hotels, Pinehurst, Grace Hotels, Destination Hotels, Elegant Hotels, Elite Island Resorts, Woodstock Hotels, Trump ●Entertainment/ Retail: Hard Rock, Dave & Busters, Insomnia Cookies, Humphreys Concerts KEY ACHIEVEMENTS:  Increased Late Stage Revenue 25%  Led 125% Early Stage Growth - awarded Inc. 5000  Doubled lead volume in 6 months  Accelerated Annual Recurring Revenue 15%.  Cut spend 20% and Drove 10:6:1 ROI on ad spend  Deployed Martech stack cutting 15% dept costs.  Led digital transformation project w/ CSuite  Led first partnership program / 15% lift in leads  Developed Company CRM/MAP Playbooks SPECIALTIES: ● Sales & Marketing Alignment ● Client Success Management ● Product Marketing & Pricing ● Go-to-Market Strategy ● Team Leadership/Coaching ● Lifecycle Marketing ● Strategic Partnerships ● Performance Marketing ● Sales Enablement ● Agile Project Management ● Google Analytics LET’S CONNECT! I am always happy to share my experience in marketing to drive brand innovation and growth, and I look forward to connecting with you!

Carla Shaw currently works in the Camber Creative |

No Languages Available

Carla Shaw has prior
experience in the following industries:
Bartell Hotels | Revinate | Buffalo Groupe | Newmarket An Amadeus | Parc Entertainment | Amadeus | Intercoastal Net Designs | Century 21 Thomas Realty | Elliott Beach Rentals | North Myrtle Beach Times

Carla Shaw has the following professional experience:
Camber Creative | Bartell Hotels | Revinate | Buffalo Groupe | Newmarket An Amadeus | Parc Entertainment | Amadeus | Intercoastal Net Designs | Century 21 Thomas Realty | Elliott Beach Rentals | North Myrtle Beach Times