C Anbazhagan Email & Phone Number |  Total 9.2 Years of experience with Digital Analytics, specialization in Adobe Analytics and Google Analytics  Support the analytical need of a business unit by understanding the business objectives, business requirements gathering and Identification of Key Performance Indicators that drives value to the customers  Conducted various analyses like user behavior, visitor segmentation, analyzing impact of visitors across channel and marketing campains, etc  Analytics implementation Approach for mobile app and website using Tealium and adobe interface.  Creating website performance dashboards using Workspace representing required business KPIs for various stakeholders.  Responsible for A/B & Multivariate Testing on the e-commerce site using Adobe Target.  Involved in various discussions of Business Metrics Requirements and specification Design Document  Funnel Visualization, Custom Dashboard creation and Search Analytics reports creation

C Anbazhagan

 Total 9.2 Years of experience with Digital Analytics, specialization in Adobe Analytics and Google...
Tamil Nadu, Tamil Nadu, India

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Senior Digital Analyst

Present

Digital Specialist

2015-06-01 00:00:00 - 2016-04-01 00:00:00

Senior Web Analyst

2011-07-01 00:00:00 - 2015-06-01 00:00:00

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C Anbazhagan is a  Total 9.2 Years of experience with Digital Analytics, specialization in Adobe Analytics and Google Analytics  Support the analytical need of a business unit by understanding the business objectives, business requirements gathering and Identification of Key Performance Indicators that drives value to the customers  Conducted various analyses like user behavior, visitor segmentation, analyzing impact of visitors across channel and marketing campains, etc  Analytics implementation Approach for mobile app and website using Tealium and adobe interface.  Creating website performance dashboards using Workspace representing required business KPIs for various stakeholders.  Responsible for A/B & Multivariate Testing on the e-commerce site using Adobe Target.  Involved in various discussions of Business Metrics Requirements and specification Design Document  Funnel Visualization, Custom Dashboard creation and Search Analytics reports creation