Byron Lawton Email & Phone Number | PERSONAL SUMMARY: An experienced, pragmatic & highly motivated senior marketing professional with a proven track record for delivering high end, quality solutions. With experience of working at board level, this commercially minded manager & team leader has developed a reputation for leading successful marketing teams & achieving results. His open, honest & ‘no nonsense’ approach creates an environment of trust & reassurance at all levels. KEY SKILLS: • Extensive marketing experience across variety of sectors – B2C B2B FS Leisure Retail Motors Energy Business Consultants Property & Construction • Strong commercial acumen • Extremely good budgetary management – controlled & allocated budgets of 5m+ • Marketed both products & services – Branded & Own Label • Extensive Strategic Marketing & Campaign Planning •14 years Online – social media websites eCommerce sites offsite & onsite SEO CRO eShots analytics display placement remarketing search • Excellent managerial & leadership traits – managed teams across disparate locations • Extensive knowledge of full Marketing Mix: - • ATL BTL Online SEO PPC SEM digital multichannel campaigns • Successful Ad campaigns – TV Sky Adsmart Radio Press – national & regional • PR Sales Promotion Exhibitions Events • Market Research M. I. Customer Insight UX NPD • Marketing tracking – ROI analytics ‘opens’ ‘clicks’ calls coding footfall • Brand Building – Positioning Pricing Imagery • International Marketing – Europe Russia Africa North America Australia • Print production – packaging; DM pos leaflets brochures • CRM experience - salesforce Hubspot etc Specialities: Mktg Strategy & Campaign Leads Media Strategy Mktg Audit Digital - web SEO PPC SEM Google Adwords Mktg Activity measuring - ROI Hands on implementation Mktg experience across the full mix: Client side Agency Products & Services & Own label & branded

Byron Lawton

PERSONAL SUMMARY: An experienced, pragmatic & highly motivated senior marketing professional with a...
Greater Leeds Area, Greater Leeds Area, United Kingdom

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Byron Lawton’s Email byron@shiftbrand.co.uk

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Byron Lawton’s Location Greater Leeds Area, Greater Leeds Area, United Kingdom

Byron Lawton’s Current Industry Bl Marketing

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Work Experience

Bl Marketing

Marketing Consultant - Digital & Traditional

2018-12-01 00:00:00 - Present

Shorewood Leisure

Group Head of Marketing (Digital)

2016-08-01 00:00:00 - 2018-10-01 00:00:00

Shift Brand

Marketing Consultant | Account Director

2014-06-01 00:00:00 - 2016-06-01 00:00:00

Contis

Head of Marketing

2012-04-01 00:00:00 - 2014-03-01 00:00:00

Ferno

Head of Marketing

2009-11-01 00:00:00 - 2012-03-01 00:00:00

Robinson Healthcare

Head of Marketing

2009-06-01 00:00:00 - 2009-11-01 00:00:00

Bmi Healthcare

Senior Marketing Consultant - Interim

2007-11-01 00:00:00 - 2008-08-01 00:00:00

Hitachi Capital

Head of B2B Marketing

2005-06-01 00:00:00 - 2007-10-01 00:00:00

Pgk Advertising

Account Director

2002-06-01 00:00:00 - 2005-05-01 00:00:00

Jct600

Group Marketing Manager

2000-05-01 00:00:00 - 2002-05-01 00:00:00

Dc Cook

Group Marketing Manager

1997-05-01 00:00:00 - 2000-05-01 00:00:00

Skills

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Languages

No Languages Available

FAQ About Byron Lawton

Byron Lawton is located at
Greater Leeds Area, Greater Leeds Area, United Kingdom

Byron Lawton is a PERSONAL SUMMARY: An experienced, pragmatic & highly motivated senior marketing professional with a proven track record for delivering high end, quality solutions. With experience of working at board level, this commercially minded manager & team leader has developed a reputation for leading successful marketing teams & achieving results. His open, honest & ‘no nonsense’ approach creates an environment of trust & reassurance at all levels. KEY SKILLS: • Extensive marketing experience across variety of sectors – B2C B2B FS Leisure Retail Motors Energy Business Consultants Property & Construction • Strong commercial acumen • Extremely good budgetary management – controlled & allocated budgets of 5m+ • Marketed both products & services – Branded & Own Label • Extensive Strategic Marketing & Campaign Planning •14 years Online – social media websites eCommerce sites offsite & onsite SEO CRO eShots analytics display placement remarketing search • Excellent managerial & leadership traits – managed teams across disparate locations • Extensive knowledge of full Marketing Mix: - • ATL BTL Online SEO PPC SEM digital multichannel campaigns • Successful Ad campaigns – TV Sky Adsmart Radio Press – national & regional • PR Sales Promotion Exhibitions Events • Market Research M. I. Customer Insight UX NPD • Marketing tracking – ROI analytics ‘opens’ ‘clicks’ calls coding footfall • Brand Building – Positioning Pricing Imagery • International Marketing – Europe Russia Africa North America Australia • Print production – packaging; DM pos leaflets brochures • CRM experience - salesforce Hubspot etc Specialities: Mktg Strategy & Campaign Leads Media Strategy Mktg Audit Digital - web SEO PPC SEM Google Adwords Mktg Activity measuring - ROI Hands on implementation Mktg experience across the full mix: Client side Agency Products & Services & Own label & branded

Byron Lawton currently works in the Bl Marketing |

No Languages Available

Byron Lawton has prior
experience in the following industries:
Shorewood Leisure | Shift Brand | Contis | Ferno | Robinson Healthcare | Bmi Healthcare | Hitachi Capital | Pgk Advertising | Jct600 | Dc Cook

Byron Lawton has the following professional experience:
Bl Marketing | Shorewood Leisure | Shift Brand | Contis | Ferno | Robinson Healthcare | Bmi Healthcare | Hitachi Capital | Pgk Advertising | Jct600 | Dc Cook