Brandon Rael Email & Phone Number | Brandon Rael is a trusted advisor with significant strategy, operational improvement, digital commerce, profit optimization, technology, and organizational change experience across the retail, wholesale, private equity, and consumer industries. Brandon has worked for and in partnership with Fortune 100 companies and has a deep understanding of the retail, wholesale, and grocery market landscapes and the evolving consumer mindset. He is a valued partner for companies to identify and drive key initiatives to enable business growth, define new operating models, enhance capabilities, and shift go-to-market strategies. Brandon has an exceptional track record of successfully leading complex digital commerce and supply chain business transformations, delivering significant EBITDA improvements, driving meaningful ROI, building high-performing teams, inspiring organizational change, and exceeding expectations. He has authored industry articles, is a regular podcast contributor, and is a Rethink Retail Top 100 Global Expert. Select prior engagements include: ▪️Led the 5-year transformation and operating model modernization strategy planning activities for a 2,000-store, 54B, nationwide grocery powerhouse with five brands that deliver great food, value, and innovations, which spanned the category management, sourcing, procurement, assortment planning, supply chain optimization, eCommerce fulfillment, store of the future, data & analytics, AdTech, and MarTech functions ▪️ Led the global business transformation for a 10B vertically integrated multi-brand apparel company, with a presence in both retail and wholesale, across all elements of growth, including assortment optimization, omnichannel improvements, product development, and business processes, pricing, e-commerce, digital and customer experience strategies. The operating model transformations resulted in 150 EBITDA basis points improvements alongside a 3% comp sales increase and 100M in cost savings ▪️ Delivered and defined localized micro-merchandising assortment planning methodologies and processes for a 45B national off-price retailer, which optimized inventories and enhanced the customer experience, contributing to 75 EBITDA basis point improvement and a 2% comp sales increases ▪️ Executed and led the business transformation for a 3B teenage apparel company, empowering a fully integrated merchandising assortment planning solution that increased efficiencies, optimized the supply chain, and led to 100 EBITDA basis points improvements * Opinions are my own

Brandon Rael

Brandon Rael is a trusted advisor with significant strategy, operational improvement, digital commer...
New York City Metropolitan Area, New York City Metropolitan Area, United States

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Brandon Rael’s Email br@capgemini.com

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Brandon Rael’s Location New York City Metropolitan Area, New York City Metropolitan Area, United States

Brandon Rael’s Current Industry Kyndryl Retail Cloud Alliance Rethink Retail Retailwire

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Work Experience

Kyndryl

Director, Consult Partner

2024-04-01 00:00:00 - Present

Retail Cloud Alliance

Advisory Council Member

2024-01-01 00:00:00 - Present

Rethink Retail

Global Rethink Retail Expert

2021-01-01 00:00:00 - Present

Retailwire

BrainTrust Featured Panelist

2017-05-01 00:00:00 - Present

Capgemini Invent

Business Transformation Leader

2022-01-01 00:00:00 - 2023-04-01 00:00:00

Reach Partners

Client Delivery Transformation Leader

2021-02-01 00:00:00 - 2022-01-01 00:00:00

Alvarez And Marsal

Director, Consumer and Retail Practice

2019-09-01 00:00:00 - 2020-08-01 00:00:00

Br Advisory

Founder and Principal

2016-02-01 00:00:00 - 2019-08-01 00:00:00

North Highland

Principal

2014-10-01 00:00:00 - 2016-02-01 00:00:00

Blue Yonder

Program Director

2009-11-01 00:00:00 - 2014-10-01 00:00:00

Ibm

Senior Management Consultant

2007-06-01 00:00:00 - 2009-05-01 00:00:00

Aeropostale Ross Stores Footlocker And Macys

Diverse Retail Leadership Roles

2007-05-01 00:00:00 - 2007-06-01 00:00:00

Skills

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Languages

No Languages Available

FAQ About Brandon Rael

Brandon Rael is located at
New York City Metropolitan Area, New York City Metropolitan Area, United States

Brandon Rael is a Brandon Rael is a trusted advisor with significant strategy, operational improvement, digital commerce, profit optimization, technology, and organizational change experience across the retail, wholesale, private equity, and consumer industries. Brandon has worked for and in partnership with Fortune 100 companies and has a deep understanding of the retail, wholesale, and grocery market landscapes and the evolving consumer mindset. He is a valued partner for companies to identify and drive key initiatives to enable business growth, define new operating models, enhance capabilities, and shift go-to-market strategies. Brandon has an exceptional track record of successfully leading complex digital commerce and supply chain business transformations, delivering significant EBITDA improvements, driving meaningful ROI, building high-performing teams, inspiring organizational change, and exceeding expectations. He has authored industry articles, is a regular podcast contributor, and is a Rethink Retail Top 100 Global Expert. Select prior engagements include: ▪️Led the 5-year transformation and operating model modernization strategy planning activities for a 2,000-store, 54B, nationwide grocery powerhouse with five brands that deliver great food, value, and innovations, which spanned the category management, sourcing, procurement, assortment planning, supply chain optimization, eCommerce fulfillment, store of the future, data & analytics, AdTech, and MarTech functions ▪️ Led the global business transformation for a 10B vertically integrated multi-brand apparel company, with a presence in both retail and wholesale, across all elements of growth, including assortment optimization, omnichannel improvements, product development, and business processes, pricing, e-commerce, digital and customer experience strategies. The operating model transformations resulted in 150 EBITDA basis points improvements alongside a 3% comp sales increase and 100M in cost savings ▪️ Delivered and defined localized micro-merchandising assortment planning methodologies and processes for a 45B national off-price retailer, which optimized inventories and enhanced the customer experience, contributing to 75 EBITDA basis point improvement and a 2% comp sales increases ▪️ Executed and led the business transformation for a 3B teenage apparel company, empowering a fully integrated merchandising assortment planning solution that increased efficiencies, optimized the supply chain, and led to 100 EBITDA basis points improvements * Opinions are my own

Brandon Rael currently works in the Kyndryl | Retail Cloud Alliance | Rethink Retail | Retailwire |

No Languages Available

Brandon Rael has prior
experience in the following industries:
Capgemini Invent | Reach Partners | Alvarez And Marsal | Br Advisory | North Highland | Blue Yonder | Ibm | Aeropostale Ross Stores Footlocker And Macys

Brandon Rael has the following professional experience:
Kyndryl | Retail Cloud Alliance | Rethink Retail | Retailwire | Capgemini Invent | Reach Partners | Alvarez And Marsal | Br Advisory | North Highland | Blue Yonder | Ibm | Aeropostale Ross Stores Footlocker And Macys