Boris Gendelev Email & Phone Number | Boris is on a mission to help you find signals in a deluge of data noise, to interpret them without biases and make decisions compatible with your goals. Boris Gendelev joined Wheaton Group in 2002 as a Principal. Prior to Wheaton Group, he was VP of Database Technology at Direct Marketing Technology, and later at Experian after its acquisition of DMT. Earlier, Boris was a database marketing consultant and oversaw computing infrastructure development at Precision Marketing, Inc., subsequently acquired by DMT. Prior to that, he was a software developer and a data miner at Foote Cone & Belding Direct Marketing Systems. Boris’s data mining and consulting work helps his clients become definers, and not just followers, of future best practices. He applies the same philosophy when developing technologies and methodologies to help these clients achieve – and exceed – their business objectives. Boris’s articles have appeared in database marketing and database technology publications, and he has presented at prominent industry conferences. In the 1980’s, these articles and presentations anticipated now-mainstream concepts such as data warehousing, data quality, and data science. And, they always have reflected his approach to finding solutions to challenging tasks that are beyond conventional thinking. Boris combines Computer Science and an MBA from The University of Chicago with the ability to discern subtle but critical patterns in the data that he analyzes. Also, he has created a powerful, flexible, continuously-evolving software infrastructure that expedites the delivery of sophisticated data-driven consulting, analytical services, and campaign support to Wheaton Group’s clients. Specialties: Database Marketing, Data-Driven Decisions & Optimization, Data Mining & Analysis, Data Warehousing, Data Quality Assurance, ETL Software Development

Boris Gendelev

Boris is on a mission to help you find signals in a deluge of data noise, to interpret them without...
2735 North Farwell Avenue, Milwaukee, United States

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Boris Gendelev’s Email bgendelev@wheatongroup.ca

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Boris Gendelev’s Location 2735 North Farwell Avenue, Milwaukee, United States

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Work Experience

Wheaton

Owner

Present

Experian

VP Database Technology

1996-01-01 00:00:00 - 2002-01-01 00:00:00

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Boris Gendelev is located at
2735 North Farwell Avenue, Milwaukee, United States

Boris Gendelev is a Boris is on a mission to help you find signals in a deluge of data noise, to interpret them without biases and make decisions compatible with your goals. Boris Gendelev joined Wheaton Group in 2002 as a Principal. Prior to Wheaton Group, he was VP of Database Technology at Direct Marketing Technology, and later at Experian after its acquisition of DMT. Earlier, Boris was a database marketing consultant and oversaw computing infrastructure development at Precision Marketing, Inc., subsequently acquired by DMT. Prior to that, he was a software developer and a data miner at Foote Cone & Belding Direct Marketing Systems. Boris’s data mining and consulting work helps his clients become definers, and not just followers, of future best practices. He applies the same philosophy when developing technologies and methodologies to help these clients achieve – and exceed – their business objectives. Boris’s articles have appeared in database marketing and database technology publications, and he has presented at prominent industry conferences. In the 1980’s, these articles and presentations anticipated now-mainstream concepts such as data warehousing, data quality, and data science. And, they always have reflected his approach to finding solutions to challenging tasks that are beyond conventional thinking. Boris combines Computer Science and an MBA from The University of Chicago with the ability to discern subtle but critical patterns in the data that he analyzes. Also, he has created a powerful, flexible, continuously-evolving software infrastructure that expedites the delivery of sophisticated data-driven consulting, analytical services, and campaign support to Wheaton Group’s clients. Specialties: Database Marketing, Data-Driven Decisions & Optimization, Data Mining & Analysis, Data Warehousing, Data Quality Assurance, ETL Software Development