Bonnie Shi Email & Phone Number | Bonnie is a Strategic Marketer with track record of helping companies identify growth opportunities and develop & implement Brand Strategy, Product Innovation and Marketing Plan to drive double-digit sales growth. She is an expert in interpreting insights, aligning business objectives and honing in on compelling stories that increase brand awareness, strengthen customer loyalty and maximize customer lifetime value. With solid project leading experiences, she is known as a reformer who initiates new strategies and approaches to lead changes, with efficient and smooth communication and collaboration with worldwide cross-functional partners, as well as motivates and coaches people as a team to deliver results. Areas of Expertise: - Segmentation, Messaging and Positioning - Go-to-Market Strategy - Integrated Marketing Campaign - New Product Launch - Global Project Management - Market Research and Analysis - P & L Management - Category Management - eCommerce & Retail Management

Bonnie Shi

Bonnie is a Strategic Marketer with track record of helping companies identify growth opportunities...
Irvine, California, United States

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Bonnie Shi’s Location Irvine, California, United States

Bonnie Shi’s Current Industry Masimo

Bonnie Shi’s Prior Industry Microvention Terumo | Mattel | Edwards Lifesciences | Nestle | Anheuser Busch Inbev

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Senior Marketing Manager, Global Strategic Marketing

2023-10-01 00:00:00 - Present

Marketing Manager

2018-12-01 00:00:00 - 2023-10-01 00:00:00

Global Strategic Planning

2017-01-01 00:00:00 - 2018-01-01 00:00:00

MBA Intern, Global Strategic Marketing

2016-01-01 00:00:00 - 2016-01-01 00:00:00

Product Marketing Manager

2014-01-01 00:00:00 - 2015-01-01 00:00:00

Sales Manager

2012-01-01 00:00:00 - 2014-01-01 00:00:00

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Bonnie Shi is a Bonnie is a Strategic Marketer with track record of helping companies identify growth opportunities and develop & implement Brand Strategy, Product Innovation and Marketing Plan to drive double-digit sales growth. She is an expert in interpreting insights, aligning business objectives and honing in on compelling stories that increase brand awareness, strengthen customer loyalty and maximize customer lifetime value. With solid project leading experiences, she is known as a reformer who initiates new strategies and approaches to lead changes, with efficient and smooth communication and collaboration with worldwide cross-functional partners, as well as motivates and coaches people as a team to deliver results. Areas of Expertise: - Segmentation, Messaging and Positioning - Go-to-Market Strategy - Integrated Marketing Campaign - New Product Launch - Global Project Management - Market Research and Analysis - P & L Management - Category Management - eCommerce & Retail Management - Digital Marketing