Bob Sherlock

Bob Sherlock

Partner & CMO | Competitive Advantage | Market Segmentation & Strategy | Strategic Marketing Plans
Springfield, Massachusetts, United States

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Work Experience

Chief Outsiders

Partner & CMO | Competitive Advantage | Market Segmentation & Strategy | Strategic Marketing Plans

2017-09-01 - Present

Author & Consultant / Helping Manufacturers & B2B Service Firms Uncover and Price Hidden Value

DARING CAUTION: Executive’s Guide to Pricing Improvement | Strategic Pricing | Value Based Pricing

2003-01-01 - Present

The ProAction Group, LLC

Pricing Management Strategy | Strategic Market Planning | Market Discovery | Manufacturing

2003-01-01 - 2014-12-01

Marketwerks, Inc.

Market Strategy | Strategic Value Messaging | Value Propositions | Visible Value | Strategic Pricing

2002-01-01 - 2017-01-01

Delivery Station, Inc.

Founder & CEO | Distribution Logistics | Last Mile | Automated Will-Call | Start-up

1998-01-01 - 2002-01-01

Wickes Lumber, Inc.

VP Marketing | Sales Effectiveness |Brand Positioning Strategy | Business Development

1994-01-01 - 1997-01-01

General Electric Company

Region Manager | Sales, Customer Service, & Distribution

1990-01-01 - 1993-01-01

Skills

fractional cmos strategic plan effectiveness competitive positioning efficient implementation of marketing plans executivesasaservice organizational alignment marketing business growth sales growth demand generation pricing strategy ecommerce marketing consulting digital marketing sales sales consulting fractional executives fractional cso

Languages

English