Basant Baweja Email & Phone Number | • 10 years of experience in Digital analytics, website optimization and reporting. • Experience in analyzing website and mobile app analytics data to identify problem areas. • Producing actionable insights to optimize customer journey and presenting to business stakeholders. • Expertise in identification of KPIs and visualization of data using tools like Tableau and MS Excel. • Expertise in gathering business requirements to create technical specifications. • Experience in Analytics implementation using JavaScript and tools like Adobe Launch, Dynamic Tag Manager and Google Tag Manager. • Proficiency in analyzing campaign data for multichannel campaigns and sharing reports & recommendations with Marketing teams. • Experience in leading a team, performing estimation & assigning work. • Involved in testing and optimization efforts to improve customer experience using tools like Adobe Target. • Worked on multiple Agile projects using Scrum methodology. • Good understanding of analysis techniques like Linear Regression, Decision Tree, Market Basket Analysis, etc.

Basant Baweja

• 10 years of experience in Digital analytics, website optimization and reporting. • Experience in a...
Burlington, Ontario, Canada

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Basant Baweja’s Email bbaweja@adobe.com

Basant Baweja’s Phone Numbers

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Basant Baweja’s Location Burlington, Ontario, Canada

Basant Baweja’s Current Industry Hcl Technologies

Basant Baweja’s Prior Industry Scotiabank | Hexaware Technologies | Adobe | Nestle | Fisme And Koine Investment Advisory

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Senior Digital Analyst

2022-04-01 00:00:00 - Present

Digital Analytics Specialist

2021-03-01 00:00:00 - 2022-04-01 00:00:00

Business System Analyst

2020-08-01 00:00:00 - 2021-02-01 00:00:00

Solution Audit Analyst

2015-01-01 00:00:00 - 2017-04-01 00:00:00

Summer Intern

2009-05-01 00:00:00 - 2009-07-01 00:00:00

Winter Intern

2008-11-01 00:00:00 - 2009-01-01 00:00:00

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Basant Baweja is a • 10 years of experience in Digital analytics, website optimization and reporting. • Experience in analyzing website and mobile app analytics data to identify problem areas. • Producing actionable insights to optimize customer journey and presenting to business stakeholders. • Expertise in identification of KPIs and visualization of data using tools like Tableau and MS Excel. • Expertise in gathering business requirements to create technical specifications. • Experience in Analytics implementation using JavaScript and tools like Adobe Launch, Dynamic Tag Manager and Google Tag Manager. • Proficiency in analyzing campaign data for multichannel campaigns and sharing reports & recommendations with Marketing teams. • Experience in leading a team, performing estimation & assigning work. • Involved in testing and optimization efforts to improve customer experience using tools like Adobe Target. • Worked on multiple Agile projects using Scrum methodology. • Good understanding of analysis techniques like Linear Regression, Decision Tree, Market Basket Analysis, etc.

Basant Baweja has prior
experience in the following industries:
Scotiabank | Hexaware Technologies | Adobe | Nestle | Fisme And Koine Investment Advisory

Basant Baweja has the following professional experience:
Hcl Technologies | Scotiabank | Hexaware Technologies | Adobe | Nestle | Fisme And Koine Investment Advisory