Barbara Fortes Email & Phone Number | As the General Manager Brasil at The Estée Lauder Companies, I lead the development of the Brazilian prestige and luxury beauty markets with eight iconic brands, including MAC, Too Faced, Jo Malone, and Tom Ford. I have more than 20 years of experience in cosmetics, omniretailing, and consumer goods, with a passion for building the future of beauty through people, sustainability, and technology. I have a proven track record of delivering profitable growth, innovation, and digital transformation, as well as fostering a culture of diversity and empowerment. Prior to joining The Estée Lauder Companies, I was the COO at Espaçolaser, where I led the first IPO for a publicly traded beauty services company in Brazil, reaching USD 1B market cap, and expanded the network from 287 to over 700 points of sale. I also held leadership roles at L'Oréal, L'Occitane, and Natura, where I managed business development, M&A, greenfield, and startup projects across multiple geographies and channels. I am a member of YPO, a start-up mentor, an author, and a speaker.

Barbara Fortes

As the General Manager Brasil at The Estée Lauder Companies, I lead the development of the Brazilian...
São Paulo, São Paulo, Brazil

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Barbara Fortes’s Email bfortes@ypo.org

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Barbara Fortes’s Location São Paulo, São Paulo, Brazil

Barbara Fortes’s Current Industry Ibef Sao Paulo Ypo The Estee Lauder Companies

Barbara Fortes’s Prior Industry Espacolaser | Loreal | Loccitane En Provence | Natura | Embratel

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Work Experience

Ibef Sao Paulo

Member

2024-05-01 00:00:00 - Present

Ypo

Member

2023-08-01 00:00:00 - Present

The Estee Lauder Companies

General Manager Brasil

2022-01-01 00:00:00 - Present

Espacolaser

Chief Operating Officer

2018-04-01 00:00:00 - 2021-12-01 00:00:00

Loreal

Retail Business Unit Director

2014-04-01 00:00:00 - 2018-03-01 00:00:00

Loccitane En Provence

Finance, Legal and IT Director

2009-04-01 00:00:00 - 2012-05-01 00:00:00

Natura

Senior Finance Manager

2007-07-01 00:00:00 - 2009-04-01 00:00:00

Embratel

Financial Planning Senior Analyst

2000-01-01 00:00:00 - 2002-02-01 00:00:00

Skills

No Skills Available

Languages

No Languages Available

FAQ About Barbara Fortes

Barbara Fortes is located at
São Paulo, São Paulo, Brazil

Barbara Fortes is a As the General Manager Brasil at The Estée Lauder Companies, I lead the development of the Brazilian prestige and luxury beauty markets with eight iconic brands, including MAC, Too Faced, Jo Malone, and Tom Ford. I have more than 20 years of experience in cosmetics, omniretailing, and consumer goods, with a passion for building the future of beauty through people, sustainability, and technology. I have a proven track record of delivering profitable growth, innovation, and digital transformation, as well as fostering a culture of diversity and empowerment. Prior to joining The Estée Lauder Companies, I was the COO at Espaçolaser, where I led the first IPO for a publicly traded beauty services company in Brazil, reaching USD 1B market cap, and expanded the network from 287 to over 700 points of sale. I also held leadership roles at L'Oréal, L'Occitane, and Natura, where I managed business development, M&A, greenfield, and startup projects across multiple geographies and channels. I am a member of YPO, a start-up mentor, an author, and a speaker.

Barbara Fortes currently works in the Ibef Sao Paulo | Ypo | The Estee Lauder Companies |

No Languages Available

Barbara Fortes has prior
experience in the following industries:
Espacolaser | Loreal | Loccitane En Provence | Natura | Embratel

Barbara Fortes has the following professional experience:
Ibef Sao Paulo | Ypo | The Estee Lauder Companies | Espacolaser | Loreal | Loccitane En Provence | Natura | Embratel