Barbara Busch Email & Phone Number | Founder and CEO of SENSANALYSIS. Her vision of sensory as the invisible brand personality became the founding principle of the company. SENSANALYSIS embraces all senses: scent, flavor, taste, texture. Barbara is convinced that enduring market success can only be achieved by a holistic product development process where each element (marketing communication, product, and design) conveys the same coherent messages. After conducting qualitative research for 30+ years in more 17 countries with own methodologies, SENSANALYSIS collated its digitally available qualitative sensory research results into a database storing consumers' emotional memories (in natural language) triggered by any sensory perception (smell, touch, sight, taste) of CPG products, concepts, packs, or ads. In recent years SENSANALYSIS turned from a sensory research company into a digital company offering its database PREDICT as the foundation for a consumer prompted digital AI technology solution for agile consumers’ sensory insights which is the only comprehensive sensory database in the world. The granularity of global consumers’ emotional memories is based upon the variety of cultures, stimuli, people, and products. By leveraging the unique know how of experts’ 30+ years with automated machine learning algorithms, the Database program combines the best of both worlds into one Powerful Service. By downloading the answers of just 2-3 open ended questions from every project, any methodology or sample size it is now possible to upload important content, insights, and fast analysis of consumers’ emotional memories. Applying quantitative analysis to qualitative data has become possible. NLP, Machine Learning and AI made this information accessible in an automated accelerated and scalable way. The digital AI powered technology solution of integrating consumers’ voice is making qualitative testing not only faster, cheaper, better it is also offering the opportunity to add a qualitative layer to every research project and has even more new business opportunities: 1. SaaS Platform for captive use or as a service 2. Social media tracking 4.. Success prediction before, after launch or post-mortem with clear recommendations 5. Sensory emotion add-on to pack/ad/ concept tests 6. Trigger point analysis to enhance liking or the most important concept element selected by clients IN SUM: PREDICT is a qualitative digital research solution, which deliver automated faster, better, actionable results leading to higher revenue streams, sustainable client/consumer relationships and higher market shares.

Barbara Busch

Founder and CEO of SENSANALYSIS. Her vision of sensory as the invisible brand personality became the...
Germany

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Barbara Busch’s Email barbara.busch@sensanalysis.com

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Barbara Busch’s Location Germany

Barbara Busch’s Current Industry Sensanalysis

Barbara Busch’s Prior Industry Binding Brewerie Now Radeberger

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Work Experience

Sensanalysis

CEO

1984-01-01 00:00:00 - Present

Binding Brewerie Now Radeberger

Market Research Director

1980-01-01 00:00:00 - 1984-01-01 00:00:00

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FAQ About Barbara Busch

Barbara Busch is located at
Germany

Barbara Busch is a Founder and CEO of SENSANALYSIS. Her vision of sensory as the invisible brand personality became the founding principle of the company. SENSANALYSIS embraces all senses: scent, flavor, taste, texture. Barbara is convinced that enduring market success can only be achieved by a holistic product development process where each element (marketing communication, product, and design) conveys the same coherent messages. After conducting qualitative research for 30+ years in more 17 countries with own methodologies, SENSANALYSIS collated its digitally available qualitative sensory research results into a database storing consumers' emotional memories (in natural language) triggered by any sensory perception (smell, touch, sight, taste) of CPG products, concepts, packs, or ads. In recent years SENSANALYSIS turned from a sensory research company into a digital company offering its database PREDICT as the foundation for a consumer prompted digital AI technology solution for agile consumers’ sensory insights which is the only comprehensive sensory database in the world. The granularity of global consumers’ emotional memories is based upon the variety of cultures, stimuli, people, and products. By leveraging the unique know how of experts’ 30+ years with automated machine learning algorithms, the Database program combines the best of both worlds into one Powerful Service. By downloading the answers of just 2-3 open ended questions from every project, any methodology or sample size it is now possible to upload important content, insights, and fast analysis of consumers’ emotional memories. Applying quantitative analysis to qualitative data has become possible. NLP, Machine Learning and AI made this information accessible in an automated accelerated and scalable way. The digital AI powered technology solution of integrating consumers’ voice is making qualitative testing not only faster, cheaper, better it is also offering the opportunity to add a qualitative layer to every research project and has even more new business opportunities: 1. SaaS Platform for captive use or as a service 2. Social media tracking 4.. Success prediction before, after launch or post-mortem with clear recommendations 5. Sensory emotion add-on to pack/ad/ concept tests 6. Trigger point analysis to enhance liking or the most important concept element selected by clients IN SUM: PREDICT is a qualitative digital research solution, which deliver automated faster, better, actionable results leading to higher revenue streams, sustainable client/consumer relationships and higher market shares.