Avery Ironside Email & Phone Number | I am an experienced Marketing Director with a history of developing creative solutions to drive traffic and revenue using brand and performance marketing. As Director of Marketing for Cineplex Entertainment, I led the team responsible for driving performance of the core business via digital, social media, traditional media, in-store, partnerships, sponsorship, and loyalty touchpoints – ensuring consistent and effective marketing programs that drove traffic and ultimately conversion. In my current role at Freshii I have been responsible for building a loyalty marketing function, launching a DTC business, and driving growth of our digital channels through performance marketing. During a tenure of over 7 years I played a key role in the transformation and evolution of Cineplex’s marketing strategy and capabilities, building an integrated strategic marketing approach grounded in data and measurement. This included implementing a new communications architecture and Go To Market approach, starting a shift to a purpose-driven brand approach, working with internal teams to enhance our digital capabilities, and building a team, agency partnerships, and processes to roll this out across our businesses. Being in multiple industries going through unprecedented change has taught me to adapt, and given me the skills to lead teams through periods of transformation and disruption. My experience has given me broad perspective with work on food & beverage, entertainment, restaurants, media, retail, hospitality, telecommunications, technology, and financial services.

Avery Ironside

I am an experienced Marketing Director with a history of developing creative solutions to drive traf...
Toronto, Ontario, Canada

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Avery Ironside’s Email avery.ironside@cineplex.com

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Avery Ironside’s Location Toronto, Ontario, Canada

Avery Ironside’s Current Industry Loblaw Digital

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Work Experience

Loblaw Digital

Senior Director, Marketing & Growth - Online Grocery

2023-03-01 00:00:00 - Present

Freshii

Senior Director, Loyalty & Growth Marketing

2020-11-01 00:00:00 - 2023-03-01 00:00:00

Cineplex

Director, Marketing (Brand, Product, Retail)

2018-02-01 00:00:00 - 2020-07-01 00:00:00

Cineplex Entertainment

Senior Marketing Manager

2014-12-01 00:00:00 - 2018-02-01 00:00:00

Bell Mobility

Marketing Communications Specialist

2009-01-01 00:00:00 - 2013-03-01 00:00:00

Dac

Marketing Program Manager, tattoo direct + digital

2005-05-01 00:00:00 - 2009-01-01 00:00:00

Ebay

Category & Seller Development Associate

2004-08-01 00:00:00 - 2005-05-01 00:00:00

Idc

Associate Marketing Analyst

2003-09-01 00:00:00 - 2003-12-01 00:00:00

Toyota

eBusiness Planning Coordinator

2002-05-01 00:00:00 - 2002-08-01 00:00:00

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Languages

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FAQ About Avery Ironside

Avery Ironside is located at
Toronto, Ontario, Canada

Avery Ironside is a I am an experienced Marketing Director with a history of developing creative solutions to drive traffic and revenue using brand and performance marketing. As Director of Marketing for Cineplex Entertainment, I led the team responsible for driving performance of the core business via digital, social media, traditional media, in-store, partnerships, sponsorship, and loyalty touchpoints – ensuring consistent and effective marketing programs that drove traffic and ultimately conversion. In my current role at Freshii I have been responsible for building a loyalty marketing function, launching a DTC business, and driving growth of our digital channels through performance marketing. During a tenure of over 7 years I played a key role in the transformation and evolution of Cineplex’s marketing strategy and capabilities, building an integrated strategic marketing approach grounded in data and measurement. This included implementing a new communications architecture and Go To Market approach, starting a shift to a purpose-driven brand approach, working with internal teams to enhance our digital capabilities, and building a team, agency partnerships, and processes to roll this out across our businesses. Being in multiple industries going through unprecedented change has taught me to adapt, and given me the skills to lead teams through periods of transformation and disruption. My experience has given me broad perspective with work on food & beverage, entertainment, restaurants, media, retail, hospitality, telecommunications, technology, and financial services.

Avery Ironside currently works in the Loblaw Digital |

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Avery Ironside has prior
experience in the following industries:
Freshii | Cineplex | Cineplex Entertainment | Bell Mobility | Dac | Ebay | Idc | Toyota

Avery Ironside has the following professional experience:
Loblaw Digital | Freshii | Cineplex | Cineplex Entertainment | Bell Mobility | Dac | Ebay | Idc | Toyota