April Law Email & Phone Number | I am a Marketing Coordinator with a background in the ridesharing industry. Over the past 4 years, I've had the privilege of working at DiDi, a leading mobility platform, based in Melbourne, Australia. My journey at DiDi has been marked by continuous growth and impact across various roles, showcasing my ability to adapt and excel in diverse marketing functions. In my current role as ‘Senior Marketing Coordinator’, I play an integral part in the marketing team. I lead our owned channel communication, actively contribute to the development of brand campaigns, and curate compelling social media content. Additionally, I support our Marketing Lead in devising and implementing strategic initiatives. Before stepping into my current role, I served as a Language Specialist, where I played a pivotal role in localising products to provide commercial and creative translated copies to fit the ANZ market. My responsibilities extended to reviewing all in-app language content across English-speaking countries where DiDi operates. I also fixed linguistic bugs and managed product terminology guides to ensure a seamless user experience. Collaboration with key stakeholders to align on language content and choices was another crucial aspect of this role.

April Law

I am a Marketing Coordinator with a background in the ridesharing industry. Over the past 4 years, I...
Sydney, Sydney, Australia

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April Law’s Email aprillaw@didiglobal.com

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April Law’s Location Sydney, Sydney, Australia

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Didi

Senior Marketing Coordinator

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April Law is located at
Sydney, Sydney, Australia

April Law is a I am a Marketing Coordinator with a background in the ridesharing industry. Over the past 4 years, I've had the privilege of working at DiDi, a leading mobility platform, based in Melbourne, Australia. My journey at DiDi has been marked by continuous growth and impact across various roles, showcasing my ability to adapt and excel in diverse marketing functions. In my current role as ‘Senior Marketing Coordinator’, I play an integral part in the marketing team. I lead our owned channel communication, actively contribute to the development of brand campaigns, and curate compelling social media content. Additionally, I support our Marketing Lead in devising and implementing strategic initiatives. Before stepping into my current role, I served as a Language Specialist, where I played a pivotal role in localising products to provide commercial and creative translated copies to fit the ANZ market. My responsibilities extended to reviewing all in-app language content across English-speaking countries where DiDi operates. I also fixed linguistic bugs and managed product terminology guides to ensure a seamless user experience. Collaboration with key stakeholders to align on language content and choices was another crucial aspect of this role.

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Didi

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aprillaw@didiglobal.com

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