Anurita Chopra Email & Phone Number | Chief Marketing Officer @ Haleon India Sub Continent, in the Leadership Team. Recognized through numerous prestigious industry awards, including being named one of the ‘BW 100 Most Influential Marketing Leaders 2023,’ ‘Impact 50 Most Influential Women 2022 & 2023,’ and ‘StoryBoard18 Marketing Visionary.’ ० Consumer marketing professional with over 22 years of category and business leadership across lead brands - Sensodyne, Philips, Nokia, KurKure (PepsiCo) and Bru (HUL). Led high growth, high profit businesses across Oral Health and Personal Care. o Created, launched and grew power brands through disruptive strategy that challenged the category norms, and became category definers in their own right. Received mutliple external & internal recognition for innovation, creative excellence and impact at forums like Cannes, AdClub, Emvies. o Extensive experience in consumer demand creation based on consumer insights and effective utilization of marketing channels across mass media, digital, community building and advocacy, social, apps, on-ground programs, celebrity endorsements, large scale sponsorships & retail. o Managed annual marketing budgets, creating category defining and consumer behavior impacting ideas spanning diverse categories healthcare, personal care, food & beverages, technology & media o Deep understanding of Indian cross-segments, consumer research, insight generation and media buying/ impact. Ability to drive impact cross culturally in a global scenario. o Holistic business understanding with cross-functional exposure to sales, product development and cross-cultural working. Build strategic long term category growth plans for good growth. o Consistently recognized for leadership and communication strengths while operating in a multi-cultural, multi-functional team environment. Led agency relationships across creative, media, research, BTL, retail. o MBA (Marketing), batch of 2000, SP Jain Institute of Management & Research, Mumbai

Anurita Chopra

Chief Marketing Officer @ Haleon India Sub Continent, in the Leadership Team. Recognized through num...
Gurgaon, Gurgaon, India

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Anurita Chopra’s Email anurita.chopra@gskch.in

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Anurita Chopra’s Location Gurgaon, Gurgaon, India

Anurita Chopra’s Current Industry Haleon

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Work Experience

Haleon

Head of Marketing || Chief Marketing Officer, India Sub-Continent

2022-07-01 00:00:00 - Present

Gsk Consumer Healthcare

Head Of Marketing || Chief Marketing Officer, India Sub Continent

2021-06-01 00:00:00 - 2022-07-01 00:00:00

Philips

Director Marketing, Personal Care

2013-09-01 00:00:00 - 2016-05-01 00:00:00

Nokia

Category Head Mobile Phones

2012-09-01 00:00:00 - 2013-08-01 00:00:00

Pepsico Frito Lay

Manager - Marketing : In-home snacking (Kurkure)

2004-06-01 00:00:00 - 2006-08-01 00:00:00

Hindustan Unilever

Brand Manager, Coffee (Bru)

2003-02-01 00:00:00 - 2004-06-01 00:00:00

Quadra Advisory

Branding & Marketing Consultant

2001-03-01 00:00:00 - 2003-01-01 00:00:00

Skills

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Languages

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FAQ About Anurita Chopra

Anurita Chopra is located at
Gurgaon, Gurgaon, India

Anurita Chopra is a Chief Marketing Officer @ Haleon India Sub Continent, in the Leadership Team. Recognized through numerous prestigious industry awards, including being named one of the ‘BW 100 Most Influential Marketing Leaders 2023,’ ‘Impact 50 Most Influential Women 2022 & 2023,’ and ‘StoryBoard18 Marketing Visionary.’ ० Consumer marketing professional with over 22 years of category and business leadership across lead brands - Sensodyne, Philips, Nokia, KurKure (PepsiCo) and Bru (HUL). Led high growth, high profit businesses across Oral Health and Personal Care. o Created, launched and grew power brands through disruptive strategy that challenged the category norms, and became category definers in their own right. Received mutliple external & internal recognition for innovation, creative excellence and impact at forums like Cannes, AdClub, Emvies. o Extensive experience in consumer demand creation based on consumer insights and effective utilization of marketing channels across mass media, digital, community building and advocacy, social, apps, on-ground programs, celebrity endorsements, large scale sponsorships & retail. o Managed annual marketing budgets, creating category defining and consumer behavior impacting ideas spanning diverse categories healthcare, personal care, food & beverages, technology & media o Deep understanding of Indian cross-segments, consumer research, insight generation and media buying/ impact. Ability to drive impact cross culturally in a global scenario. o Holistic business understanding with cross-functional exposure to sales, product development and cross-cultural working. Build strategic long term category growth plans for good growth. o Consistently recognized for leadership and communication strengths while operating in a multi-cultural, multi-functional team environment. Led agency relationships across creative, media, research, BTL, retail. o MBA (Marketing), batch of 2000, SP Jain Institute of Management & Research, Mumbai

Anurita Chopra currently works in the Haleon |

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Anurita Chopra has prior
experience in the following industries:
Gsk Consumer Healthcare | Philips | Nokia | Pepsico Frito Lay | Hindustan Unilever | Quadra Advisory

Anurita Chopra has the following professional experience:
Haleon | Gsk Consumer Healthcare | Philips | Nokia | Pepsico Frito Lay | Hindustan Unilever | Quadra Advisory