Anthony Pellegrino Email & Phone Number | Marketing consultant, photographer, artist. Branding, design, mail campaigns, content strategy/creation, social media engagement, digital advertising on Google and Facebook/Instagram, photography, and videography. Tweefontein Herb Farm, Crystal Connection, Voices of the Stones, Woodstock, NY, Catskill Cryo, Will Cook Psychotherapist, Percussionist Pablo RIeppi, The New York Botanical Garden, Sensory Stepping Stones, Rail Europe, Inc., Teatown Lake Reservation, Main Street Farms (Cortland, NY), Sleepy Hollow Cemetery ...Managed organizational rebrand to unify Greyston's 37-year-old bakery and social enterprise under a single brand architecture and umbrella campaign - 'Let's Get to Work!' Led creative conception, design, and production of brand visual and written assets including updated messaging for all communication touch points including brownie packaging for CAVA and ShakeShack. Developed and implemented a strategic roll-out plan, visual brand guidelines and tiered brand narratives. Organized a high-profile kick-off event connecting over 175 new executive-level leads to the re-imagined brand story. Manage two websites (Center for Open Hiring and Bakery) including Google AdWords Search Engine Marketing campaigns. Designed, developed, and produced new branded website. Designed and implemented automated email campaigns such as a 'half baked' abandoned shopping cart email totaling $6,486 in otherwise lost sales. Ran Google Adwords campaigns for holidays and vegan promotions with an average of $4,340 in net sales per promotion. Created strategy, developed content, and monitored analytics on LinkedIn, Facebook, Twitter, and Instagram with a 700%+ increase in follower-ship across platforms in less than a year. Key player in the development of the "Greyston Learning Lab" - an Open Hiring curriculum that coaches and trains companies to implement Open Hiring into their businesses - by creating a package of supplemental collateral including a guidebook, facilitator's guide, and branded presentation slide deck with video. Created Greyston's Ambassador Program which provided incentives for employees and clients that tell Greyston's story in the media through sharing their own stories.Super admin of the College's new website, launched March 2017. Provided various levels of support to the entire campus community. This included developing a digital strategy, empowering content creation, improving SEO, and providing daily help-desk support. Also managed the College's SEM campaigns in Google Adwords and monitored analytics providing insight on website behavior that provide future UX updates and ideas for content production to further increase the site's SEO. Create and manage detailed traditional and digital marketing plans for the College's School of Liberal Studies and Continuing Education. In addition to its own undergraduate programs, this division of the College includes undergraduate credit programs for summer and online winter sessions; noncredit professional certificates from appraisal studies to social media marketing; personal enrichment courses for adults such as voice-over classes; youth and precollege programs in the arts including an intensive summer session with over 24 programs; and an international institute that conducts ESL courses. For these programs I am responsible for producing 360 degree marketing plans including: designing ads and collateral, managing separate digital CPC campaigns in Google and Facebook, organizing direct mailing campaigns to over 250,000 prospects a year, managing social media marketing and train interns as social media specialists, and building relationships with the area's media channels to help increase the visibility and reputation of the Purchase College brand.Created content from blog stories to photography and video testimonials for a portfolio of 6 historic homes and over 12 special events including the popular Great Jack O'Lantern Blaze and Horseman's Hollow based on Washington Irving's Legend of Sleepy Hollow . Created, managed, and monitored all social media channels growing the Blaze page alone from 400 to 42,000 in just one Halloween season. Organized and designed direct mailing campaigns including donor solicitations and membership packages. Published weekly eCommuncations newsletters for members, donors, and the general public.

Anthony Pellegrino

Marketing consultant, photographer, artist. Branding, design, mail campaigns, content strategy/creat...
Salisbury Mills, Salisbury Mills, United States

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Anthony Pellegrino’s Email anthony.pellegrino@purchase.edu

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Anthony Pellegrino’s Location Salisbury Mills, Salisbury Mills, United States

Anthony Pellegrino’s Current Industry www.thisisstudioap.com

Anthony Pellegrino’s Prior Industry Greyston | Purchase College, SUNY | Historic Hudson Valley

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Work Experience

www.thisisstudioap.com

Marketing Specialist

2020-01-01 00:00:00 - Present

Greyston

Marketing Manager

2018-04-01 00:00:00 - 2019-10-01 00:00:00

Purchase College, SUNY

Web Marketing Manager

2015-04-01 00:00:00 - 2018-04-01 00:00:00

Historic Hudson Valley

Marketing Communications Manager

2009-01-01 00:00:00 - 2013-01-01 00:00:00

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FAQ About Anthony Pellegrino

Anthony Pellegrino is located at
Salisbury Mills, Salisbury Mills, United States

Anthony Pellegrino is a Marketing consultant, photographer, artist. Branding, design, mail campaigns, content strategy/creation, social media engagement, digital advertising on Google and Facebook/Instagram, photography, and videography. Tweefontein Herb Farm, Crystal Connection, Voices of the Stones, Woodstock, NY, Catskill Cryo, Will Cook Psychotherapist, Percussionist Pablo RIeppi, The New York Botanical Garden, Sensory Stepping Stones, Rail Europe, Inc., Teatown Lake Reservation, Main Street Farms (Cortland, NY), Sleepy Hollow Cemetery ...Managed organizational rebrand to unify Greyston's 37-year-old bakery and social enterprise under a single brand architecture and umbrella campaign - 'Let's Get to Work!' Led creative conception, design, and production of brand visual and written assets including updated messaging for all communication touch points including brownie packaging for CAVA and ShakeShack. Developed and implemented a strategic roll-out plan, visual brand guidelines and tiered brand narratives. Organized a high-profile kick-off event connecting over 175 new executive-level leads to the re-imagined brand story. Manage two websites (Center for Open Hiring and Bakery) including Google AdWords Search Engine Marketing campaigns. Designed, developed, and produced new branded website. Designed and implemented automated email campaigns such as a 'half baked' abandoned shopping cart email totaling $6,486 in otherwise lost sales. Ran Google Adwords campaigns for holidays and vegan promotions with an average of $4,340 in net sales per promotion. Created strategy, developed content, and monitored analytics on LinkedIn, Facebook, Twitter, and Instagram with a 700%+ increase in follower-ship across platforms in less than a year. Key player in the development of the "Greyston Learning Lab" - an Open Hiring curriculum that coaches and trains companies to implement Open Hiring into their businesses - by creating a package of supplemental collateral including a guidebook, facilitator's guide, and branded presentation slide deck with video. Created Greyston's Ambassador Program which provided incentives for employees and clients that tell Greyston's story in the media through sharing their own stories.Super admin of the College's new website, launched March 2017. Provided various levels of support to the entire campus community. This included developing a digital strategy, empowering content creation, improving SEO, and providing daily help-desk support. Also managed the College's SEM campaigns in Google Adwords and monitored analytics providing insight on website behavior that provide future UX updates and ideas for content production to further increase the site's SEO. Create and manage detailed traditional and digital marketing plans for the College's School of Liberal Studies and Continuing Education. In addition to its own undergraduate programs, this division of the College includes undergraduate credit programs for summer and online winter sessions; noncredit professional certificates from appraisal studies to social media marketing; personal enrichment courses for adults such as voice-over classes; youth and precollege programs in the arts including an intensive summer session with over 24 programs; and an international institute that conducts ESL courses. For these programs I am responsible for producing 360 degree marketing plans including: designing ads and collateral, managing separate digital CPC campaigns in Google and Facebook, organizing direct mailing campaigns to over 250,000 prospects a year, managing social media marketing and train interns as social media specialists, and building relationships with the area's media channels to help increase the visibility and reputation of the Purchase College brand.Created content from blog stories to photography and video testimonials for a portfolio of 6 historic homes and over 12 special events including the popular Great Jack O'Lantern Blaze and Horseman's Hollow based on Washington Irving's Legend of Sleepy Hollow . Created, managed, and monitored all social media channels growing the Blaze page alone from 400 to 42,000 in just one Halloween season. Organized and designed direct mailing campaigns including donor solicitations and membership packages. Published weekly eCommuncations newsletters for members, donors, and the general public.