Andy Luersen Email & Phone Number | How do I create value? Through an integrated content strategy. This strategy enables brands to tell their story, evoke an emotional response with their audience, and become a trusted authority in their arena; all of which strengthens brand loyalty and creates value for owners. Public Relations subtly creates a sort of aspirational demand through editorial placement in target publications, while digital marketing techniques like SEO and display advertising are critical in driving traffic to a website, but ultimately, quality content is what engages and creates that brand loyalty. Quality content is key, but it doesn't stop with vivid imagery, witty language and succinct video. In this digital age, a brand's website experience makes all the difference. Having run multiple photo and video shoots, and assisted in launching a new website for The Little Nell, I understand not only what it takes to create quality content, but how to deliver it in an intuitive way that makes your audience engage. But it's also important to quantify these efforts. Drawing on extensive experience in the budgeting and cost control processes for the Sales & Marketing department, I have realistic expectations of different types of spend, and their associated returns. I am confident I can leverage these techniques to effectively create engaging content for guests and returns for owners.

Andy Luersen

How do I create value? Through an integrated content strategy. This strategy enables brands to tel...
Carbondale, Colorado, United States

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Andy Luersen’s Email andy.luersen@lever.co

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Andy Luersen’s Location Carbondale, Colorado, United States

Andy Luersen’s Current Industry Medium The Kenji Collective

Andy Luersen’s Prior Industry Aspen Skiing | The Little Nell | Hyatt Regency Denver At Colorado Convention Center | Outrigger Hotels And Resorts

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Freelance Writer

2019-03-01 00:00:00 - Present

Founder, Digital Marketer + Copywriter

2017-06-01 00:00:00 - Present

Internal Communications and Engagement Manager

2017-11-01 00:00:00 - 2021-06-01 00:00:00

Marketing Manager

2015-06-01 00:00:00 - 2017-11-01 00:00:00

Rooms Intern

2011-06-01 00:00:00 - 2011-08-01 00:00:00

Reservation Agent

2008-11-01 00:00:00 - 2011-06-01 00:00:00

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Andy Luersen is a How do I create value? Through an integrated content strategy. This strategy enables brands to tell their story, evoke an emotional response with their audience, and become a trusted authority in their arena; all of which strengthens brand loyalty and creates value for owners. Public Relations subtly creates a sort of aspirational demand through editorial placement in target publications, while digital marketing techniques like SEO and display advertising are critical in driving traffic to a website, but ultimately, quality content is what engages and creates that brand loyalty. Quality content is key, but it doesn't stop with vivid imagery, witty language and succinct video. In this digital age, a brand's website experience makes all the difference. Having run multiple photo and video shoots, and assisted in launching a new website for The Little Nell, I understand not only what it takes to create quality content, but how to deliver it in an intuitive way that makes your audience engage. But it's also important to quantify these efforts. Drawing on extensive experience in the budgeting and cost control processes for the Sales & Marketing department, I have realistic expectations of different types of spend, and their associated returns. I am confident I can leverage these techniques to effectively create engaging content for guests and returns for owners.

Andy Luersen has prior
experience in the following industries:
Aspen Skiing | The Little Nell | Hyatt Regency Denver At Colorado Convention Center | Outrigger Hotels And Resorts

Andy Luersen has the following professional experience:
Medium | The Kenji Collective | Aspen Skiing | The Little Nell | Hyatt Regency Denver At Colorado Convention Center | Outrigger Hotels And Resorts