Andrea Scarano Email & Phone Number | Expert in e-commerce More than 10 years of experience in Privalia, the fashion online outlet leader in Spain, Italy, Brazil and Mexico. During these 10 years group sales passed from €4M to more than €500M, monthly visits from 1M to more than 40M and members from 500k to 30M. Privalia is actually employing around 1.000 people globally. Privalia is part of the Vente-Privée Group, the flash sales pioneer and one of the global fashion e-commerce leaders. Leadership Experience in leading large international teams in matrix organizational structure (at business unit level and corporate/functional level) and in different countries (Spain, Italy, Brazil and Mexico). Experience in complex and diverse environments where turnaround is needed and profitable growth required. Multifunctional Expertise Sales: as General Manager having direct responsibility on top line and developing strategic partnership with the top fashion and lifestyle brands either global or local. Marketing: launching the Privalia marketing model in Italy, Brazil and Mexico, and positioning Privalia as market leader with highest top of mind. Having responsibility of all areas of marketing, developing the customer behavioural model and Lifetime Value model, structuring the CRM activity and the customer satisfaction model. Operations: changing the flash sales business model fundamentals, introducing the consignment operation with significant impact on the business.

Andrea Scarano

Expert in e-commerce More than 10 years of experience in Privalia, the fashion online outlet leader...
Milano, Milano, Italy

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Andrea Scarano’s Location Milano, Milano, Italy

Andrea Scarano’s Current Industry Veepee

Andrea Scarano’s Prior Industry Vente Privee | Privalia | Isdi | Bradex 3000 | Procter And Gamble

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International Region Director

2022-04-01 00:00:00 - Present

Chief Product Officer Southern Europe And Latam

2018-09-01 00:00:00 - 2019-03-01 00:00:00

Country Manager Mexico

2015-10-01 00:00:00 - 2018-08-01 00:00:00

Professor

2016-01-01 00:00:00 - 2018-08-01 00:00:00

Project Manager

2006-01-01 00:00:00 - 2007-01-01 00:00:00

Shopper Marketing

2005-01-01 00:00:00 - 2006-01-01 00:00:00

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Andrea Scarano is a Expert in e-commerce More than 10 years of experience in Privalia, the fashion online outlet leader in Spain, Italy, Brazil and Mexico. During these 10 years group sales passed from €4M to more than €500M, monthly visits from 1M to more than 40M and members from 500k to 30M. Privalia is actually employing around 1.000 people globally. Privalia is part of the Vente-Privée Group, the flash sales pioneer and one of the global fashion e-commerce leaders. Leadership Experience in leading large international teams in matrix organizational structure (at business unit level and corporate/functional level) and in different countries (Spain, Italy, Brazil and Mexico). Experience in complex and diverse environments where turnaround is needed and profitable growth required. Multifunctional Expertise Sales: as General Manager having direct responsibility on top line and developing strategic partnership with the top fashion and lifestyle brands either global or local. Marketing: launching the Privalia marketing model in Italy, Brazil and Mexico, and positioning Privalia as market leader with highest top of mind. Having responsibility of all areas of marketing, developing the customer behavioural model and Lifetime Value model, structuring the CRM activity and the customer satisfaction model. Operations: changing the flash sales business model fundamentals, introducing the consignment operation with significant impact on the business.