Amy Parks Email & Phone Number | Accomplished Marketing, Sales, and Strategy expert with a proven track record of launching new products, implementing new campaigns and strategies, and mobilizing sales teams to drive significant P&L growth. I bring a unique skill combination of strong marketing and analytic skills with an adept sense of the customer to my clients, helping them refine their customer experience and value propositions to drive growth. Creative thought leader who is effective at implementing change management and new initiatives through building consensus across large cross-functional teams and finding solutions. Strong focus on 360 marketing campaigns and end to end implementation across marketing, product, technology, sales, and servicing. Some accomplishments include: - Launched new small business B2B product growing from pilot to 1Bn portfolio in 2.5 years - Led sales strategy and training for 600+ person dialogic and field sales team, overachieving year one goals by 200%. - Launched multiple new B2C affluent cobrands, and developed marketing campaigns across all channels: - Loyalty program development, marketing target analysis - improved ROI by 20%. - Turned around large strategic partnerships resulting in reversing a declining trend on 1Bn in sales, negotiating a 2Bn acquisition yielding over a 40% return - Created most profitable charge portfolio leveraging partner assets- drove over 300k average spend per customer. - Developed acquisition collateral and training for 50,000+ third party sales team for product re-launch. Key expertise: • New Product Development and Project management • Marketing strategy & campaign execution and agency management • Customer experience strategy, UX • Loyalty Program Development • Partnership Development & Negotiation. Pitch deck development. • Sales collateral and training • Results analysis

Amy Parks

Accomplished Marketing, Sales, and Strategy expert with a proven track record of launching new produ...
Cincinnati, Ohio, United States

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Amy Parks’s Email aparks@martellusgroup.com

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Amy Parks’s Location Cincinnati, Ohio, United States

Amy Parks’s Current Industry Martellus Fleur Marketing Consultants 2 Go Ade Strategic Consulting

Amy Parks’s Prior Industry American Express | Cbs Television Network | Festival Productions | At And T | Office Of Hon Corinne Lindy Boggs

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Work Experience

Martellus

Expert | Senior Consultant

2019-11-01 00:00:00 - Present

Fleur Marketing

SVP & Founder, Fleur Marketing

2019-11-01 00:00:00 - Present

Consultants 2 Go

Senior Consultant

2005-10-01 00:00:00 - Present

Ade Strategic Consulting

President, Founder & President

2005-01-01 00:00:00 - Present

American Express

Senior Director Global Strategic Partnerships

2004-04-01 00:00:00 - 2005-04-01 00:00:00

Cbs Television Network

Senior Financial Analyst, Sales & Development

1998-05-01 00:00:00 - 1999-10-01 00:00:00

Festival Productions

Music Production & Director VIP Access

1996-01-01 00:00:00 - 1999-01-01 00:00:00

At And T

Manager

1996-10-01 00:00:00 - 1998-05-01 00:00:00

Office Of Hon Corinne Lindy Boggs

Executive Director of Office of Retired Congresswoman

1993-01-01 00:00:00 - 1996-01-01 00:00:00

Skills

No Skills Available

Languages

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FAQ About Amy Parks

Amy Parks is located at
Cincinnati, Ohio, United States

Amy Parks is a Accomplished Marketing, Sales, and Strategy expert with a proven track record of launching new products, implementing new campaigns and strategies, and mobilizing sales teams to drive significant P&L growth. I bring a unique skill combination of strong marketing and analytic skills with an adept sense of the customer to my clients, helping them refine their customer experience and value propositions to drive growth. Creative thought leader who is effective at implementing change management and new initiatives through building consensus across large cross-functional teams and finding solutions. Strong focus on 360 marketing campaigns and end to end implementation across marketing, product, technology, sales, and servicing. Some accomplishments include: - Launched new small business B2B product growing from pilot to 1Bn portfolio in 2.5 years - Led sales strategy and training for 600+ person dialogic and field sales team, overachieving year one goals by 200%. - Launched multiple new B2C affluent cobrands, and developed marketing campaigns across all channels: - Loyalty program development, marketing target analysis - improved ROI by 20%. - Turned around large strategic partnerships resulting in reversing a declining trend on 1Bn in sales, negotiating a 2Bn acquisition yielding over a 40% return - Created most profitable charge portfolio leveraging partner assets- drove over 300k average spend per customer. - Developed acquisition collateral and training for 50,000+ third party sales team for product re-launch. Key expertise: • New Product Development and Project management • Marketing strategy & campaign execution and agency management • Customer experience strategy, UX • Loyalty Program Development • Partnership Development & Negotiation. Pitch deck development. • Sales collateral and training • Results analysis

Amy Parks currently works in the Martellus | Fleur Marketing | Consultants 2 Go | Ade Strategic Consulting |

No Languages Available

Amy Parks has prior
experience in the following industries:
American Express | Cbs Television Network | Festival Productions | At And T | Office Of Hon Corinne Lindy Boggs

Amy Parks has the following professional experience:
Martellus | Fleur Marketing | Consultants 2 Go | Ade Strategic Consulting | American Express | Cbs Television Network | Festival Productions | At And T | Office Of Hon Corinne Lindy Boggs