Amanda Carson Email & Phone Number | "Insurance is boring" As a Marketing Innovator and Brand Integrator I have worked to change this thought. The Allstate introduction of Mayhem disrupted the insurance conversation and through Mayhem positive sentiment now dominates the conversation. I manage the Digital and Social strategy and the creative development, production and application of that strategy. Five years ago, I put Mayhem on Facebook and in 2013, introduced Mayhem to Twitter, Vine and Instagram. Now, I work to bring efficiency to Regional and Agent level digital programs through consideration and acquisition digital tactics by leveraging paid owned and earned initiatives. The success of our work hinges on cross-channel integration and collaboration across multiple teams on a daily basis. Congruently at Allstate, I manage the Catastrophe strategy and development of supporting marketing tactics. Previously, I worked on the Agency side at Leo Burnett. My core accounts were General Motors/Oldsmobile and U.S. Army. It was in Account Management that I developed these three principles which have remained as threads woven throughout my career. 1) Motivation to innovate with new ideas and technologies in order to engage consumers in meaningful brand experiences 2) Commitment to integration and collaboration between media / creative, digital / traditional, and client / agency 3) Dedication to process and organization to ensure the most efficient and effective work environment

Amanda Carson

"Insurance is boring" As a Marketing Innovator and Brand Integrator I have worked to change this th...
Chicago, Chicago, United States

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Amanda Carson’s Location Chicago, Chicago, United States

Amanda Carson’s Current Industry Abbvie

Amanda Carson’s Prior Industry Allstate Insurance | University Of Chicago Crew | Romani Bros | Leo Burnett | North Suburban Woodlands Academy Crew

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CUSTOMER EXPERIENCE, FRANCHISE LEAD

2016-08-01 00:00:00 - Present

Brand Manager and Digital Strategist

2007-10-01 00:00:00 - 2016-07-01 00:00:00

Head Coach

2004-01-01 00:00:00 - 2009-01-01 00:00:00

New Business Director, Account Supervisor

2005-01-01 00:00:00 - 2006-01-01 00:00:00

Sr. Account Executive

2000-01-01 00:00:00 - 2005-01-01 00:00:00

Head coach

2000-01-01 00:00:00 - 2004-01-01 00:00:00

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Amanda Carson is a "Insurance is boring" As a Marketing Innovator and Brand Integrator I have worked to change this thought. The Allstate introduction of Mayhem disrupted the insurance conversation and through Mayhem positive sentiment now dominates the conversation. I manage the Digital and Social strategy and the creative development, production and application of that strategy. Five years ago, I put Mayhem on Facebook and in 2013, introduced Mayhem to Twitter, Vine and Instagram. Now, I work to bring efficiency to Regional and Agent level digital programs through consideration and acquisition digital tactics by leveraging paid owned and earned initiatives. The success of our work hinges on cross-channel integration and collaboration across multiple teams on a daily basis. Congruently at Allstate, I manage the Catastrophe strategy and development of supporting marketing tactics. Previously, I worked on the Agency side at Leo Burnett. My core accounts were General Motors/Oldsmobile and U.S. Army. It was in Account Management that I developed these three principles which have remained as threads woven throughout my career. 1) Motivation to innovate with new ideas and technologies in order to engage consumers in meaningful brand experiences 2) Commitment to integration and collaboration between media / creative, digital / traditional, and client / agency 3) Dedication to process and organization to ensure the most efficient and effective work environment

Amanda Carson has prior
experience in the following industries:
Allstate Insurance | University Of Chicago Crew | Romani Bros | Leo Burnett | North Suburban Woodlands Academy Crew

Amanda Carson has the following professional experience:
Abbvie | Allstate Insurance | University Of Chicago Crew | Romani Bros | Leo Burnett | North Suburban Woodlands Academy Crew