Alvaro Baldoceda Email & Phone Number | Transformational leader with strong track record launching, revitalizing and turning around brand performance. I am an innovative senior leader with an entrepreneurial mindset, passionate about helping organizations and their brands maximize their growth potential by better connecting them with consumers. I thrive in ambiguity and uncertainty. I possess a rich cross industry experience that allowed me to collect multiple winning Marketing frameworks and gold standard practices which I use to read the market from multiple angles to formulate multiple growth options, new business models, new innovation opportunities, and most importantly, synthesize abundant consumer and market information. I prioritize the analysis of hard and soft data to evaluate the brand and business health, allowing me to craft and implement innovative strategies that eliminate consumer preference barriers and improve the brand connectivity to boost growth acceleration. With experience from different company cultures, I practice an open-minded and direct communication style that allows me to successfully persuade and drive alignment amongst senior leaders, while building, motivating, and rallying my cross-functional teams to exceed expectations. With empathetic leadership, I invest time giving real-time coaching to my teams seeking to accelerate their skillset growth to achieve team excellence. KEY QUALIFICATIONS: • Extensive cross-industry experience: 15-year experience in FMCPG industry - Dairy (Milk, Yogurt, Cheese), Meals, Cereals, Snacks, Bakery, Personal Care, Health Care; Hair Care, OTC; 8-year experience in Spirits - Rum, Whisky, Vodka, Flavoured Spirits; 4-year experience in Professional Services. • Vision-first strategy development record: 13 years crafting commercially effective strategies across different industries. • Brand builder: Classically trained and Digital marketer, expert in Integrated Marketing, SEO, E-Commerce, DTC, E-mail Marketing for B2C & B2B, and content development for TV, Digital, Social, Print and PR. Led production of 16 TV commercials. • Innovation leader: Expert managing and leading go-to-market plans and Agile innovation cycles including Canadian development, launch and activation. • Consumer first focus: Rich consumer insight, quant and qual research experience for winning storytelling and innovation. • Expert storyteller: 20 years working with creative agencies championing consumer single-minded advertising campaigns • Savvy financial steward: Strong record owning P&L’s and maximizing top line driven business profitability. • Team builder.

Alvaro Baldoceda

Transformational leader with strong track record launching, revitalizing and turning around brand pe...
Oakville, Ontario, Canada

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Alvaro Baldoceda’s Email alvaro.baldoceda@kraftheinzcompany.com

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Alvaro Baldoceda’s Location Oakville, Ontario, Canada

Alvaro Baldoceda’s Current Industry Kraft Heinz One Rock Marketing Consulting

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Work Experience

Kraft Heinz

Global Disruptive Innovation

2024-04-01 00:00:00 - Present

One Rock Marketing Consulting

Managing Director

2022-07-01 00:00:00 - Present

The Kraft Heinz

North America Disruptive Innovation

2023-03-01 00:00:00 - 2024-03-01 00:00:00

Chartered Professional Accountants

Head of Marketing and Sales

2018-10-01 00:00:00 - 2022-06-01 00:00:00

William Grant And Sons

Brand Marketing Director - North American Whisky

2013-10-01 00:00:00 - 2018-08-01 00:00:00

Bacardi

Marketing - Bacardi Rums portfolio

2011-01-01 00:00:00 - 2013-10-01 00:00:00

Weston Foods

Senior Brand Manager - Wonder Bread

2009-08-01 00:00:00 - 2010-12-01 00:00:00

Rb

Brand Manager - Clearasil, Strepsils

2007-01-01 00:00:00 - 2009-01-01 00:00:00

General Mills

Assistant Marketing Manager - Cereals and Snacks

2004-01-01 00:00:00 - 2007-01-01 00:00:00

Western University

Richard Ivey School of Business MBA Candidate

2003-01-01 00:00:00 - 2005-01-01 00:00:00

Skills

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Languages

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FAQ About Alvaro Baldoceda

Alvaro Baldoceda is located at
Oakville, Ontario, Canada

Alvaro Baldoceda is a Transformational leader with strong track record launching, revitalizing and turning around brand performance. I am an innovative senior leader with an entrepreneurial mindset, passionate about helping organizations and their brands maximize their growth potential by better connecting them with consumers. I thrive in ambiguity and uncertainty. I possess a rich cross industry experience that allowed me to collect multiple winning Marketing frameworks and gold standard practices which I use to read the market from multiple angles to formulate multiple growth options, new business models, new innovation opportunities, and most importantly, synthesize abundant consumer and market information. I prioritize the analysis of hard and soft data to evaluate the brand and business health, allowing me to craft and implement innovative strategies that eliminate consumer preference barriers and improve the brand connectivity to boost growth acceleration. With experience from different company cultures, I practice an open-minded and direct communication style that allows me to successfully persuade and drive alignment amongst senior leaders, while building, motivating, and rallying my cross-functional teams to exceed expectations. With empathetic leadership, I invest time giving real-time coaching to my teams seeking to accelerate their skillset growth to achieve team excellence. KEY QUALIFICATIONS: • Extensive cross-industry experience: 15-year experience in FMCPG industry - Dairy (Milk, Yogurt, Cheese), Meals, Cereals, Snacks, Bakery, Personal Care, Health Care; Hair Care, OTC; 8-year experience in Spirits - Rum, Whisky, Vodka, Flavoured Spirits; 4-year experience in Professional Services. • Vision-first strategy development record: 13 years crafting commercially effective strategies across different industries. • Brand builder: Classically trained and Digital marketer, expert in Integrated Marketing, SEO, E-Commerce, DTC, E-mail Marketing for B2C & B2B, and content development for TV, Digital, Social, Print and PR. Led production of 16 TV commercials. • Innovation leader: Expert managing and leading go-to-market plans and Agile innovation cycles including Canadian development, launch and activation. • Consumer first focus: Rich consumer insight, quant and qual research experience for winning storytelling and innovation. • Expert storyteller: 20 years working with creative agencies championing consumer single-minded advertising campaigns • Savvy financial steward: Strong record owning P&L’s and maximizing top line driven business profitability. • Team builder.

Alvaro Baldoceda currently works in the Kraft Heinz | One Rock Marketing Consulting |

No Languages Available

Alvaro Baldoceda has prior
experience in the following industries:
The Kraft Heinz | Chartered Professional Accountants | William Grant And Sons | Bacardi | Weston Foods | Rb | General Mills | Western University

Alvaro Baldoceda has the following professional experience:
Kraft Heinz | One Rock Marketing Consulting | The Kraft Heinz | Chartered Professional Accountants | William Grant And Sons | Bacardi | Weston Foods | Rb | General Mills | Western University