Allie Higgins Email & Phone Number | Senior Marketer with experience on both global and regional marketing teams. Having jumped between Product and Growth marketing roles, I know the importance of aligning product and marketing strategies to drive user acquisition, engagement, and retention. I'm comfortable with everything from small optimization tests in campaigns and on the web, to full-scale global lifecycle programs that maximize reach. I depend on my partners from User Insights, Data Science, Product, and Marketing to do interesting and impactful work. Skills: Growth Strategy GTM Omni-channel Marketing Strategy User Research Audience Strategy Testing Methodologies Funnel Optimization Data-driven Marketing Defining Growth Roadmaps Public Speaking Teamwork Organization Project Management Coda JIRA Adobe Analytics Pendo

Allie Higgins

Senior Marketer with experience on both global and regional marketing teams. Having jumped between P...
New York City Metropolitan Area, New York City Metropolitan Area, United States

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Allie Higgins’s Email allie.higgins@spotify.com

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Allie Higgins’s Location New York City Metropolitan Area, New York City Metropolitan Area, United States

Allie Higgins’s Current Industry Spotify

Allie Higgins’s Prior Industry Red Hat | Google | Frenchwestvaughan | Newell Rubbermaid

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Work Experience

Spotify

Senior Growth Marketing Manager

2023-08-01 00:00:00 - Present

Red Hat

Senior Customer Marketing Manager

2020-03-01 00:00:00 - 2021-10-01 00:00:00

Google

Product Marketing Manager

2018-11-01 00:00:00 - 2020-03-01 00:00:00

Frenchwestvaughan

Public Relations Intern

2015-09-01 00:00:00 - 2016-04-01 00:00:00

Newell Rubbermaid

Brand Marketing Intern, Mr. Sketch and Sharpie Brands

2015-05-01 00:00:00 - 2015-08-01 00:00:00

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FAQ About Allie Higgins

Allie Higgins is located at
New York City Metropolitan Area, New York City Metropolitan Area, United States

Allie Higgins is a Senior Marketer with experience on both global and regional marketing teams. Having jumped between Product and Growth marketing roles, I know the importance of aligning product and marketing strategies to drive user acquisition, engagement, and retention. I'm comfortable with everything from small optimization tests in campaigns and on the web, to full-scale global lifecycle programs that maximize reach. I depend on my partners from User Insights, Data Science, Product, and Marketing to do interesting and impactful work. Skills: Growth Strategy GTM Omni-channel Marketing Strategy User Research Audience Strategy Testing Methodologies Funnel Optimization Data-driven Marketing Defining Growth Roadmaps Public Speaking Teamwork Organization Project Management Coda JIRA Adobe Analytics Pendo