Alex Coughlin Email & Phone Number | Strategic leader with nearly 15 years of experience as a key member of strategic and client leadership teams, managing teams to encourage growth and retention on pieces of business accounting for multi-million dollar budgets. Vertical experience includes travel, food & beverage, alcohol, beauty, CPG, QSR, automotive and telecoms, with deep experience in health and pharmaceuticals. Healthcare experience includes healthcare systems, rheumatology, dermatology, vaccines, mood disorders, oncology, mood disorders, rare diseases, gastroenterology, sexual health, HIV prevention, hematology, oncology, digital therapeutics and online pharmacy. My experiences ranges across traditional brand & creative strategy, to experience strategy, cultural, multicultural and health equity strategy. Highlights include - Brand Strategy: Spearhead brand identity, architecture, playbook, qualitative and quantitative research, launch and rebranding work (e.g. brand promises & purposes; characters, archetypes, personalities, values, and attributes; campaign briefs; insight mining -Facilitation: Spearheaded calendar year brand planning, and brainstorming and disruptive idea development and workshops and qualitative interviews - Experience Strategy: Lead audience mapping (identification, segmentation and personas) and engagement mechanisms (e.g. journeys, messaging, engagement briefs, comms plans, content franchises) - Cultural Strategy: Identify trends that intersected with brand strategy or offerings, to ensure communications are relevant, engaging and valuable to audiences - Health Equity & Multicultural Strategy: understand specific challenges of health inequalities and multicultural populations and work with clients to ensure communications and internal implementations meet needs of a diverse group of community members, patients and providers - New Business: Spearheaded strategy development and creative stewardship to catalyze new business pitches and grow current businesses organically

Alex Coughlin

Strategic leader with nearly 15 years of experience as a key member of strategic and client leadersh...
Boston, Massachusetts, United States

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Alex Coughlin’s Email alex.coughlin@saatchiwellness.com

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Alex Coughlin’s Location Boston, Massachusetts, United States

Alex Coughlin’s Current Industry Havas Health And You

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Work Experience

Havas Health And You

VP, Planner

2024-01-01 00:00:00 - Present

Doner

Senior Vice President, Group Strategy Director

2023-03-01 00:00:00 - 2023-09-01 00:00:00

Saatchi And Saatchi Wellness

Vice President, Group Strategy Director, Book Lead

2022-01-01 00:00:00 - 2022-10-01 00:00:00

Hill Holliday

VP, Strategy Director

2020-01-01 00:00:00 - 2020-01-01 00:00:00

Klick

Senior Strategist

2019-01-01 00:00:00 - 2020-01-01 00:00:00

Publicis Groupe

Senior Strategist

2015-01-01 00:00:00 - 2019-01-01 00:00:00

Wunderman

Senior Manager, Social Media Strategy

2013-01-01 00:00:00 - 2015-01-01 00:00:00

Weber Shandwick

Digital Associate, Strategist

2012-01-01 00:00:00 - 2013-01-01 00:00:00

Marina Maher Communications

Community Manager

2011-01-01 00:00:00 - 2012-01-01 00:00:00

Wallwork Curry Mckenna

Social Media Strategist

2011-01-01 00:00:00 - 2012-01-01 00:00:00

Likeable Media

Buzz Builder

2010-01-01 00:00:00 - 2010-05-01 00:00:00

Barnardos

Assistant Campaign Coordinator

2009-01-01 00:00:00 - 2009-01-01 00:00:00

Skills

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Languages

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FAQ About Alex Coughlin

Alex Coughlin is located at
Boston, Massachusetts, United States

Alex Coughlin is a Strategic leader with nearly 15 years of experience as a key member of strategic and client leadership teams, managing teams to encourage growth and retention on pieces of business accounting for multi-million dollar budgets. Vertical experience includes travel, food & beverage, alcohol, beauty, CPG, QSR, automotive and telecoms, with deep experience in health and pharmaceuticals. Healthcare experience includes healthcare systems, rheumatology, dermatology, vaccines, mood disorders, oncology, mood disorders, rare diseases, gastroenterology, sexual health, HIV prevention, hematology, oncology, digital therapeutics and online pharmacy. My experiences ranges across traditional brand & creative strategy, to experience strategy, cultural, multicultural and health equity strategy. Highlights include - Brand Strategy: Spearhead brand identity, architecture, playbook, qualitative and quantitative research, launch and rebranding work (e.g. brand promises & purposes; characters, archetypes, personalities, values, and attributes; campaign briefs; insight mining -Facilitation: Spearheaded calendar year brand planning, and brainstorming and disruptive idea development and workshops and qualitative interviews - Experience Strategy: Lead audience mapping (identification, segmentation and personas) and engagement mechanisms (e.g. journeys, messaging, engagement briefs, comms plans, content franchises) - Cultural Strategy: Identify trends that intersected with brand strategy or offerings, to ensure communications are relevant, engaging and valuable to audiences - Health Equity & Multicultural Strategy: understand specific challenges of health inequalities and multicultural populations and work with clients to ensure communications and internal implementations meet needs of a diverse group of community members, patients and providers - New Business: Spearheaded strategy development and creative stewardship to catalyze new business pitches and grow current businesses organically

Alex Coughlin currently works in the Havas Health And You |

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Alex Coughlin has prior
experience in the following industries:
Doner | Saatchi And Saatchi Wellness | Hill Holliday | Klick | Publicis Groupe | Wunderman | Weber Shandwick | Marina Maher Communications | Wallwork Curry Mckenna | Likeable Media | Barnardos

Alex Coughlin has the following professional experience:
Havas Health And You | Doner | Saatchi And Saatchi Wellness | Hill Holliday | Klick | Publicis Groupe | Wunderman | Weber Shandwick | Marina Maher Communications | Wallwork Curry Mckenna | Likeable Media | Barnardos