Adolfo Lopez Tabares Email & Phone Number | Working across different accounts and objectives inside of the digital performance business. Control and budget management: analysis, optimization and improvement proposals. -Search PPC. Management and analysis of big accounts with focus on conversions and brand. -Youtube Ads. Set up, measurement and monitoring of youtube advertising activity. -Affiliates. Strategic planning of affiliate campaigns designed to obtain leads. Experienced in tools such as Adwords, Bing Ads, Marin Software, Mediamind, etc. Plan, manage, execute and analyze marketing activities on Leveraging IT Services (Business Continuity and Resiliency Services, Security and Managed Services) & Cloud Category, in order to achieve defined targets. Coordonate digital activities and prepare creative briefs & media strategy for agencies such as Ogilvy & GPJ. Focal Point for Spain Event Process. Interface to worldwide and European focal points around event planning & execution as a Subject Matter Expert for Event Solution Tool. • Hold regular enablement sessions around Event Solution Tool • Provide guidance to stakeholders and program owners regarding Event Solution procedures & Global Event Process • Up-to-date events performing status reports. Powering the Arts es un portal cultural que pretende servir como ventana a jovenes talentos.Main Clients: adidas & Reebok Google Shopping (PLA) expert Paid Search – Campaign Creation: • Take briefs and use market research to help define KPIs and strategy • Research consumer behaviour to help define KPIs and strategy • Assist Search Manager to create strategy proposals for clients • Create specific account elements within the campaign (Toolkits – KWs, Ad copy, landing pages, etc) • Suggest and implement opportunities to manage search targeting • Create analytics and/or tracking tags for campaign assessment • Create additional campaign elements and/or restructuring as required Search Campaign management and analysis: • Monitor daily visibility and optimisation for all accounts • Undertake regular optimisation of all campaign elements (KWs, adcopy, landing pages, etc) based on agreed campaign KPIs • Manage relevant technology and tools used on accounts. • Deliver regular reporting to clients according schedule. • Work with external and internal resource to deliver all reporting requirements • Prepare Campaign evaluation at campaign end • Create case studies and award entries based on campaign results as appropriate.

Adolfo Lopez Tabares

Working across different accounts and objectives inside of the digital performance business. Control...
London, London, United Kingdom

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Adolfo Lopez Tabares’s Email adolfo@bonsai3.com

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Adolfo Lopez Tabares’s Location London, London, United Kingdom

Adolfo Lopez Tabares’s Current Industry PHD

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Work Experience

PHD

Search Account Manager

2017-02-01 00:00:00 - Present

iProspect

PPC / Search Planner - Global Clients

2014-04-01 00:00:00 - 2017-02-01 00:00:00

iProspect Spain

Account Executive

2013-03-01 00:00:00 - 2014-04-01 00:00:00

Powering the Arts

Responsable Comunicación

2011-05-01 00:00:00 - 2011-11-01 00:00:00

IBM Spain

Marketing Specialist

2010-04-01 00:00:00 - 2011-12-01 00:00:00

Bonsai3

Colaborador externo como Ejecutivo de Cuentas

2009-02-01 00:00:00 - 2011-02-01 00:00:00

AHCIET

Practicas en Marketing

2003-01-01 00:00:00 - 2003-01-01 00:00:00

Skills

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FAQ About Adolfo Lopez Tabares

Adolfo Lopez Tabares is located at
London, London, United Kingdom

Adolfo Lopez Tabares is a Working across different accounts and objectives inside of the digital performance business. Control and budget management: analysis, optimization and improvement proposals. -Search PPC. Management and analysis of big accounts with focus on conversions and brand. -Youtube Ads. Set up, measurement and monitoring of youtube advertising activity. -Affiliates. Strategic planning of affiliate campaigns designed to obtain leads. Experienced in tools such as Adwords, Bing Ads, Marin Software, Mediamind, etc. Plan, manage, execute and analyze marketing activities on Leveraging IT Services (Business Continuity and Resiliency Services, Security and Managed Services) & Cloud Category, in order to achieve defined targets. Coordonate digital activities and prepare creative briefs & media strategy for agencies such as Ogilvy & GPJ. Focal Point for Spain Event Process. Interface to worldwide and European focal points around event planning & execution as a Subject Matter Expert for Event Solution Tool. • Hold regular enablement sessions around Event Solution Tool • Provide guidance to stakeholders and program owners regarding Event Solution procedures & Global Event Process • Up-to-date events performing status reports. Powering the Arts es un portal cultural que pretende servir como ventana a jovenes talentos.Main Clients: adidas & Reebok Google Shopping (PLA) expert Paid Search – Campaign Creation: • Take briefs and use market research to help define KPIs and strategy • Research consumer behaviour to help define KPIs and strategy • Assist Search Manager to create strategy proposals for clients • Create specific account elements within the campaign (Toolkits – KWs, Ad copy, landing pages, etc) • Suggest and implement opportunities to manage search targeting • Create analytics and/or tracking tags for campaign assessment • Create additional campaign elements and/or restructuring as required Search Campaign management and analysis: • Monitor daily visibility and optimisation for all accounts • Undertake regular optimisation of all campaign elements (KWs, adcopy, landing pages, etc) based on agreed campaign KPIs • Manage relevant technology and tools used on accounts. • Deliver regular reporting to clients according schedule. • Work with external and internal resource to deliver all reporting requirements • Prepare Campaign evaluation at campaign end • Create case studies and award entries based on campaign results as appropriate.